Pearson celebrates 20 years in India; unveils a new brand campaign

New Delhi: To celebrate 20 years in India and a legacy cutting across learner segments, Pearson, the world’s learning company, today announced the launch of its new brand campaign #WeArePearson. Aimed at making learning more accessible, fun and experiential for everyone, the campaign personifies the over 20 years Indian legacy of Pearson, and takes us back to an era where legends like Albert Einstein started inspiring the world and changing the face of education.

The campaign will engage people through contests, videos and live interactions to get them to think about their own innovative and fun ways of learning in today’s digital age. Pearson will bring exclusive experiences for customers as part of the celebration which will be revealed soon on the website

In a journey that started in 1997 in India, Pearson has set benchmarks by finding the new ways to recognise teachers’ extraordinary contribution and inspire students by combining world class content and finest authors. The brand has harnessed the power of technology in bringing newer ways of learning and delivering on its core philosophy of “Always Learning.”

Vikas Singh, Managing Director, Pearson India, said, “We are extremely excited and proud as we celebrate 20th anniversary in India. In the last two decades, we have come a long way in becoming the preferred partner for educators and learners alike, by bringing our global learning platforms and practices to India. We have a formidable presence across all segments of education and now we are looking at the next generation of courseware and digital solutions which aims to transform the face of the Indian education system.”

He added, “We continue to strive towards our goal to help students make measurable progress in their lives through learning. With our new campaign, we aim to spread the joy of learning and empower the next generation with the resources they need to be future ready.”

As a future-facing organisation, Pearson offers solutions across the spectrum that leverage technology for better education. The company has continually improved, thoroughly researched and expertly developed world-class products to India across three core verticals of K-12, Higher Education and Vocational (and Professional) education.
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