Pearson India launches its first Book Vending Machine for consumers in Bengaluru
Bengaluru : Pearson India, the leading learning company, has unveiled its first book vending machine in India, marking a significant step towards reaching out to learners directly in the country. Through this initiative, Pearson India aims to provide easy access to a wide range of academic books, directly to the customers, enhancing their overall purchase experience. It has been installed at Pearson India’s office on Richmond Road, Bengaluru and will be available for customers from today.
Through this initiative, Pearson India will offer a wide selection of the latest editions of learning and education books that are currently published by Pearson. Customers, including students and professionals, can make direct payment at the vending machine through UPI and purchase their desired book easily and conveniently, in less than 30 seconds. Over the next few months, Pearson India will set up a few such vending machines across different parts of the country.
Vinay Swamy, Country Head, Pearson India, said, “It is our constant endeavour to enhance the accessibility of learning materials for our customers in India. There is an upward trend of students and learners buying reference material to prepare for their entrance exams and academic preparation in India. This book vending machine leverages the buying-on-the-go trend to capitalize on this market opportunity. We plan to expand this initiative in India by setting up more book vending machines across educational hubs in India that will create innovative touchpoints for consumers, who are looking for simple, easy, and convenient ways of purchasing books. Given the versatility of BVMs in accommodating a diverse range of book genres, we see them as a new point-of-sale opportunity for Pearson in India. We are confident that the people of Bengaluru will appreciate and utilize this new facility by Pearson, to build on their lifelong learning journeys.”
The book vending machine is stationed at the Pearson office, DivyaSree Chambers, Ground Floor, A Wing 11, O Shaughnessy Rd, Bengaluru, 560025, and will be accessible to customers during working hours.