Primus Partners and Khabri launch #VoiceOfBlinds initiative to empower visually impaired community in India


New Delhi : Primus Partners, India’s leading strategy firm with nation building at its core, signed a memorandum of understanding (MoU) with Khabri Audio Pvt. Ltd., India’s largest vernacular audio learning platform, for #VoiceOfBlinds skilling initiative to bring about a social change by positively impacting lives of millions of visually impaired people worldwide. With this MoU, both the organizations have committed to making a difference in the lives of visually challenged community by aiding inclusivity, improving quality of lives, and empowering the community at large. #VoiceOfBlinds, a revolutionary initiative, will be rolled out in collaboration with National Association for the Blind.

Khabri is an interactive platform that aims at democratising education and skill development for Bharat (Tier2,3,4 towns and villages). The platform renders immense ease of creating and consuming content for educating, employing, and empowering the community to be a part of the mainstream. Under #VoiceOfBlinds initiative, Khabri offers content across news, knowledge, government jobs and inspiration, to help users prepare for various competitive exams for government jobs in Indian languages, especially in Hindi. Speaking on this partnership, Charu Malhotra, Managing Director & Co-Founder, Primus Partners said, “Visual impairment excludes individuals from the mainstream society. A significant part of our country’s population does not have access to quality education, healthcare, or employment making them the least benefitted community. We really commend the work done by Khabri in educating and making skill development accessible to the community who need it the most. We are humbled to partner in scaling and maximizing the impact of #VoiceOfBlinds initiative as we truly believe that it will bring meaningful difference in the lives of visually impaired community worldwide.”

Khabri application has been designed to cover relevant local, national, and international content across categories like news, current affairs, knowledge, government jobs preparation along with formal courses for all government job examinations and skill development. As part of the #VoiceOfBlinds initiative, Khabri has also curated specialized segment of experts in psychological, social, and financial subjects as a part of the skill development programme. Live sessions are also being designed with experts to ensure that visually impaired community is not left behind. Speaking on the initiative, Sandeep Singh, President & Co Founder, Khabri Audio Pvt. Ltd. said, “Our aim is to make knowledge and skill development accessible to all. #VoiceOfBlinds initiative is a step in that direction where we aim to empower visually impaired community with skills that will help them live their lives to full potential. This is a worldwide revolutionising step which focuses on the abilities, rather than the disabilities, of the disabled/blind, thus helping them to become “differently abled” individuals. We are humbled to partner with Primus Partners to scale this joint vision and we will leave no stones unturned in bringing voice and visibility for this community.”

Additionally, as a part of the initiative, #VoiceOfBlinds has also introduced a dedicated content channel to host live counselling sessions and celebrity-led talk shows to further their commitment towards empowering the blind community across India. The platform will also host videos on upskilling such as English speaking, ways of earning, financial and digital literacy, personality development, amongst other career related topics to help the community get better employment opportunity within and outside India.

The Khabri application allows content creators to create channels and programmes that reach vernacular listeners. In 2020 alone, Khabri added about 1,50,000 content creators. Currently, the platform has over 4 million users and a million plus pieces of content which is available to users from across India.