PVR Celebrates International Day of Forests in partnership with Nurturing Green

~Making the movie going experience more sustainable with its sustainable packaging~

New Delhi: PVR Cinemas, the country’s largest film exhibition company is celebrating International Day of Forests in partnership with Nurturing Green, the first organization in India to introduce and promote the concept of Green Gifting – ‘Gift a Plant’.

To celebrate the growing percentage of eco-conscious consumers, PVR will be gratifying movie buffs with a complimentary seed packet by Nurturing Green to plant a tree on purchase of refreshments worth
Rs. 600 and above starting from 21st March – 28th March’22. Ten cinema properties across Delhi and Gurugram will be a part of this noble offer.

Becoming consciousness of the fact that over 100 million patrons visit its cinemas and has the potential to generate huge amount of waste, it has responded by eliminating single use plastic in the packaging of all its F&B products and replaced it with wooden cutlery, PLA, paper and sugarcane bagasse products. Additionally, plastic straws have been replaced by biodegradable vegetable-based plastic successfully eliminating 13.5 million single use straws and 53,000 kgs of single-use plastic annually from the system.

Expressing contentment on the exclusive partnership, Mr. Gautam Dutta, CEO, PVR Limited said, “PVR is proud to partner with a passionate organization like Nurturing Greens to help spread the word around on the need for environmental protection and conservation. As an organization, we are constantly striving to give our best to society and today with this initiative, the broader goal is to contribute towards planting at least 10,000 trees by distributing 10,000 packets of seeds. It is a paradigm shift in thinking but we believe we as individuals have a major role to play to make the people around us environmentally conscious.

PVR has taken a host of sustainability practices into consideration as an endeavour to contribute towards the protection of the environment. This includes installation of drinking water fountains at its cinemas reducing the usage of plastic bottles, paperless ticketing system to curb the consumption of paper where tickets and invoices are sent digitally to registered mobile numbers of customers. While its double-sided printer default setting at the workplace has reduced paper consumption by half, waste printing paper is recycled into making useful products. PVR has also been able to reduce water consumption by 78% by installing water flow restrictors in washroom taps at its cinemas.

Mr. Annu Grover, Founder & CEO, Nurturing Green said, “Nurturing Green does not believe in only selling plants. We believe that every time you buy a plant, you take home a life and this new life needs to be nurtured for it to thrive. We have been successful in making homes greener, nurturing plants and making gifting more meaningful. We are happy to partner with PVR in their noble initiative in sensitizing citizens to the growing global issue of climate change and bring them closer to nature.”


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