New Delhi: This International Women’s Day, PVR wants the day to be special for its women patrons and the all-women staff who maintain its Pink Centre facilities. As a symbolic gesture to welcome its women patrons, PVR Cinemas is offering a complimentary muffin with any F&B combo on 8th March’22 along with an exclusive 20% off on its E-Gift Cards from 5th-8th March and a 30% off on V-Pristine, exclusive & highly personalized Home Care Services from 6th- 12th March.


Its social arm, PVR NEST in association with South Delhi Municipal Corporation (SDMC) is organizing a special screening of ‘Gangubai Kathiawadi’ at PVR SAKET on 8th March to recognize the efforts of its WASH Champs, the all-women staff who kept its Pink Centres running during the second wave of Covid-19, providing safe and hygienic spaces to over 3.5 lakh users in the city. In addition to this, a talk session which will be attended by eminent experts on women issues and the WASH Champs will be held at the venue. Speakers include Ms. Shalini Khanna from National Association for the Blind (NAB) and Ms. Sarika Panchhi of Jivisa Wellness. A meet and greet session will also be organized for the attendees to meet Deputy Commissioner, SDMC, Ms. Ankita Chakravarty.


Pink Centres are ‘beyond toilet facilities’ offering women and children multi-utility spaces with a range of free services such as breast-feeding areas, sanitary pad vending machines, incinerators, changing rooms, resting spaces, reading corners, bathing facilities etc. These centres are not just used by women, children and the youth but are also easily accessible to elderly women, Persons with Disabilities (PWDs) and trans-persons.


“Throughout the second wave of COVID-19, Pink Centres have remained fully functional on ground. As necessitated by the pandemic, MCD kept all the 20 Pink Centres open amid restrictions in Delhi to ensure that there is no impact on women’s mobility and access to safe sanitation spaces. It is heartening to note that our WASH Champs demonstrated their skills in maintaining these centres with highest standards of safety for the users, with all the COVID appropriate measures in place”, said Mr. Sanjeev Kumar Bijli, Joint Managing Director, PVR Limited.


Gender diversity plays an important role in PVR’s workforce. While the majority is still skewed towards male employees, the female workforce component has been rising in its overall talent pool. PVR is committed towards creating a safe, dignified and secure working environment free from harassment, discrimination and gender bias. The Company has adopted a policy on prevention, prohibition and redressal of Sexual Harassment of Women at the Workplace (PoSH). In accordance with the Sustainable Development Goals of UN, PVR NEST through its various endeavours meets GOAL 5 – Achieve gender equality and empower all women and girls.


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