Ranbir, Kiara, and three Karans? The 5th edition of Myntra’s Big Fashion Festival set to deliver 3X the fashion

–        Karan Johar, Kiara Advani, and Ranbir Kapoor Front Myntra’s Latest Campaign for BFF

–        A mainstay on the calendars of fashion-forward shoppers, the event is set to go live on 26th September

–        With over 3.4 million styles across 9,700+ brands, the platform is set to meet the trend-first needs of shoppers across a wide range of categories

–        Myntra is implementing a holistic marketing approach, with the campaign going live on TV and Digital platforms

Bengaluru: Myntra, one of India’s leading fashion, beauty, and lifestyle e-commerce destinations, has unveiled its latest marketing campaign for its iconic festive fashion event, the Big Fashion Festival (BFF). The campaign features Bollywood stars Karan Johar, Kiara Advani, and Ranbir Kapoor, showcasing Myntra’s ‘3X’ offer through brands/sellers/bank offerings, with triple layers of offers to maximize shoppers’ saving potential. A mainstay on the calendars of fashion-forward shoppers, the event is set to go live on 26th September, 2024. With over 3.4 million styles across 9,700+ brands, the platform is set to meet trend-first needs of shoppers across a wide range of categories.

Kiara Advani, Ranbir Kapoor, and Karan Johar fit seamlessly into this campaign, each bringing a unique appeal that resonates with a diverse audience. Ranbir Kapoor’s charismatic persona and relatable image strongly appeal to the Gen Z audience, who admire his contemporary fashion choices and genuine enthusiasm. Meanwhile, Kiara Advani’s blend of elegance and modernity connects seamlessly with fashion-forward customers, reinforcing Myntra’s commitment to offering cutting-edge styles. Karan Johar adds a touch of industry-savvy flair with his distinguished fashion sense, seamlessly integrating into the campaign’s overall appeal.