Safeducate Learning Pvt Ltd unveils the jury for its International Women’s Day campaign titled ‘Dhasu Womaniya’
New Delhi: With the entry deadline approaching for the ‘Dhasu Womaniya’ campaign, Safejob, powered by Safeducate Learning Pvt Ltd, India’s largest training, skilling and consulting firm, has announced the jury for the felicitation. The campaign, which is centred on an upcoming music video on the theme of ‘dhasu’ women, invites women from all age groups and walks of life to participate and be a part of a larger movement. Radhika Bharatram, Prashant Tandon, Papa CJ and Sarah Jacob will felicitate the top 30 game-changing stories and the women behind them. These stories will then be featured in the music video, releasing on March 8th, 2020.
The ‘Dhasu Woman’ campaign launched in association with Safejob and The Women’s Entrepreneurship Platform (A Niti Ayog initiative) endeavours to celebrate the women of today and the power that each one holds within her, even as they battle the challenges that life throws at them. As part of the campaign, Safeducate has created a light-hearted, carefree song that has been sung in a ‘folksy’ manner by a renowned classical singer Mahima Dayal, also known as ‘Bawari Basanti’. The video of the music will showcase the shortlisted women and their extraordinary contributions to society.
Speaking about the concept behind the campaign, Divya Jain, Founder & CEO, Safeducate Learning Pvt Ltd, said, “Women need more women role models and the International Women’s Day is a perfect opportunity to bring these fabulous women of the world together and have their stories be told. Considering the challenges these women have faced to bring about massive changes in the societies that we live in, this ‘Dhasu Womaniya’ campaign is a small effort by Safeducate to celebrate their enduring spirits. We look forward to the entries and are confident that our eminent jury members will sift through some of these inspiring achievers to make this music video truly inspirational.”
Together, we have reached where we are today, and the song serves as a reminder to keep our unwavering determination going. For the campaign, participants simply have to click a selfie, register their names on www.dhasuwomaniya.com and share their picture on the Safeducate Facebook and Instagram pages with the hashtag #DhasuWomaniya. The last date to submit entries is 25th February 2020. All the 30 selected entries will ultimately be used to create the Dhasu Womaniya music video, to be released on 8th March 2020 across Safeducate’s website and social media pages.