Samsung Brings Interactive Yoga Experience on TVs in a Global First

GURUGRAM – Samsung, India’s largest consumer electronics brand, is bringing interactive yoga experience to its consumers on its televisions in a global first. Through its exclusive partnership with YogiFi, an award-winning flagship product of health-tech startup, Wellnesys Technologies, Samsung aims to enable consumers to practice yoga ‘the tech way’ by pairing the world’s first AI-enabled yoga mat with Samsung smart TVs.

The easy access of rich yoga content with instant feedback on posture correction is extremely beneficial for modern consumers, who often lead a sedentary lifestyle. Whether an advanced yogi or a beginner, everyone can benefit from guided classes, personalized sessions, real-time feedback, and wellness monitoring through the YogiFi app on Samsung smart TVs.

YogiFi app will be accessible on all 2023 Samsung smart TVs such as Neo QLED 4K and 8K TVs, OLED TV, and Crystal 4K UHD TV range, among others. It will soon be available on previous years’ TV models as well.

“At Samsung, we understand consumers’ desire for holistic health and fitness. Our partnership with YogiFi to make yoga more accessible for consumers is a part of our vision to bring calm to the connected world so that devices and innovation can enable better, more personal, and more intuitive multi device experiences. Consumers can now practice yoga ‘the tech way’ on Samsung TVs at their home, benefiting from instant feedback,” said Dipesh Shah, Head of India Consumer Experience Team at Samsung. 

SRI-Delhi (Samsung R&D Institute India-Delhi) collaborated closely with YogiFi to bring the app on Samsung smart TVs as part of Samsung’s Make for India initiative.

“At YogiFi, we are on a global mission to integrate yoga using AI into everyone’s daily lifestyle to promote physical and mental wellbeing. By partnering with Samsung, a pioneer in the television segment, we aspire to elevate at-home yoga experience for every individual and maximize the impact of our mission to create a healthy community with stronger immunity,” said Muralidhar Somisetty, Founder & CEO, Wellnesys India. 

The yoga content landscape on the app includes three levels of 21-day programs – beginner, intermediate, and advanced, carefully crafted with relevant yoga asanas for consumers to have a holistic experience. Equipped with sensors, the AI-enabled mat from YogiFi detects any incorrect posture and provides instant feedback, allowing users to correct and improve their alignment.