Saregama ventures into the live events space with their first ever stage musical – Disco Dancer
Mumbai: Creating a massive hankering for all things retro, Saregama brought to life everybody’s favorite digital music player – Carvaan in 2017. Ever since, bringing back a strong wave of nostalgia and always taking consumer feedback into consideration, India’s largest and oldest music label has ventured into many new domains, with an eye to innovate and entertain. Now Saregama has ventured into the live events space, by launching their first ever stage musical – Disco Dancer… Live on Stage – the stage adaptation of B Subhash’s cult classic film of the same name that starred Mithun Chakraborty and had chartbusting iconic songs by Bappi Lahiri. This has been launched under the aegis of Carvaan Musicals which is a natural brand extension of Saregama’s flagship product, Carvaan. The digital audio player with 5000 preloaded evergreen Hindi songs, stands as a perfect icon for all things retro, and the stage production of Disco Dancer, falls in line with what the brand has come to signify. Within the next year, Carvaan Musicals is all set to launch the stage the adaptation of Karz – the iconic musical blockbuster of Subhash Ghai, as well as premium live musical events are on the anvil.
Spreading across two cities, Disco Dancer Live on Stage premieres in Mumbai on 26th March to 29th March, followed by a run in Delhi from 17th to 19th April.
With the iconic tunes of the original, re-imagined by Salim-Sulaiman for its stage version, the inimitable Aditi Mittal donning the role of the narrator and Rajiv Goswami choreographing and directing the show, Disco Dancer … Live on Stage is touted to be India’s biggest stage play of a Bollywood film. It promises to be a riot of colour, gloss and glamour, with power-packed performances with over 40 artists, elaborately choreographed dance routines, live singing, stunning retro costumes, innovative production design, aerial acts and a musical score that sees all the classic songs of Bappi da recreated with a brand new sound. The disco era of 80’s will come alive in an exhilarating live two hour act on stage. Disco Dancer.. Live on Stage promises to be an evening of unhinged entertainment, and one that you wouldn’t want to miss.