National : The pandemic has made hygiene a global priority. Good hygiene and sanitation habits are imperative to reduce the burden of communicable diseases. This requires a large attitudinal & behavioural change in Indian society. To enhance awareness on the significance of this issue, Savlon Swasth India Mission has partnered with the Time Network to create a dedicated ‘Hygiene Sahi Toh Health Sahi’ communication initiative.
‘Hygiene Sahi Toh Health Sahi’ is an awareness and action -oriented campaign which brings together eminent and influential voices to encourage behavioural change and advocate hygiene enablers needed in India for effective disease prevention. Scheduled to be rolled out in December 2021, the programme includes a series of dialogues with experts, invites opinions from the public and highlights the changes required to build hygiene as a habit. The initiative will be supported through an awareness drive on Times Network’s news and digital platforms – TIMES NOW, Times Now Navbharat, ET NOW to impact positive behavioural change.
Savlon Swasth India Mission, ITC’s health and hygiene initiative has been a frontrunner in driving behavioural change towards hygiene since its inception in 2016. In line with Savlon Swasth India Mission’s purpose of Healthier Kids, Stronger India, the endeavor is to inspire individuals to adopt right hygiene as a way of life. ‘Hygiene Sahi Toh Health Sahi’ is a proactive step forward to reinforce the importance of hygiene through meaningful dialogues and insights.
Sameer Satpathy, Divisional Chief Executive, Personal Care Products Business, ITC Limited, said, “ITC’s philosophy of the triple bottomline approach and commitment to sustainable development drives our brands to have a purpose that contributes towards the progress of society. Inculcating hygiene as a habit needs continuous reinforcements. With Hygiene Sahi Toh Health Sahi, Savlon Swasth India Mission endeavours to lead the way in seeding change and emphasize the importance of hygiene in every aspect of daily life. In partnership with Times Network, the programme is designed to reimagine health and hygiene solutions to build a healthier nation.”
MK Anand, MD & CEO, Times Network said, “As India’s significant influencer and opinion maker, Times Network is committed to play an active role in championing critical issues that matter to the growth of our nation. Focused on enhancing collective national health, our enriching partnership with ITC Limited for Savlon Swasth India Mission is another step in this direction. I am confident that our premium news brands will augment the efforts and help drive pertinent dialogues that will inspire people to practice right hygiene as a way of life.”
The pandemic brought into sharp focus the fact that collective health of a nation is rooted in every citizen taking individual responsibility for their hygiene practices. The curtain raiser on the 18th of December 2021 with eminent panelists like Mr. Amitabh Kant, CEO, NITI Aayog, Dr. Sanjeev Bagai, Ms. Naina Lal Kidwai, Chair, India Sanitation Coalition and Mr. Sanjiv Puri, Chairman & MD, ITC Limited delves deeper into Hygiene as a roadmap to a healthier India.