Say Namaste to Himalaya Pure Hands Hand Wash and Hand Sanitizer
Bhubaneswar: The Himalaya Drug Company, one of India’s leading wellness brands, has brought forth the importance of practicing hand hygiene and sanitation with Himalaya Pure Hands – their latest offering in the germ-protection space. With extended lockdowns and social distancing, when conventional advertising seems difficult, Himalaya and 82.5 Communications together have created a film that introduces the product to the world. And, it does so, using #ThePurestGreeting – the ancient Indian tradition of Namaste as a form of greeting.
The film is an ode to Namaste, the traditional Indian greeting, which has both spiritual and scientific dimensions to it. A soulful narrative runs through this unique film that has been shot, directed, and edited remotely, spanning across several countries. Over 15 Indian and international DoPs collaborated on this film. With Namaste, the film introduces the exciting range of Pure Hands Hand Wash and Pure Hands Hand Sanitizer to the world, with a reminder for everyone to ’keep distance but stay social’.
Speaking about the film, Mr. Philipe Haydon, CEO, The Himalaya Drug Company, said, “At Himalaya, we have always been inspired by our rich heritage. We hope that this film spreads love and happiness as well as keeps you all safe. Stay safe, stay healthy. Namaste from our hearts at Himalaya to yours.” Mr. Rajesh Krishnamurthy, Business Director-Consumer Products Division, The Himalaya Drug Company,added,“ At a time when it’s crucial to practice social distancing in addition to hand hygiene, Namaste is the warmest and best way to greet one another. With this brand film, we wish to highlight Namaste, the beautiful Indian custom of greeting, that has become more relevant today!” SumantoChattopadhyay, Chairman and CCO, 82.5 Communications, said, “The Namaste is such a beautiful yet practical gesture with so many layers of meaning. It is wonderful to make this film for Pure Hands as a vehicle to spread the message of the Namaste—a message that is all the more meaningful during the pandemic.”