Senco Gold & Diamonds lightens the lives of less privileged children this New Year

Mumbai: Senco Gold & Diamonds, one of India’s largest jewellery retail chains, celebrated the New Year in a unique way by enlivening the lives of more than 2000 orphan children and spreading joy therein across all its 123 stores in India.

The less privileged children enjoyed the opportunity provided by Senco and celebrated the occasion with joy and enthusiasm, while whole-heartedly participating in various fun filled activities such as games, drawing competitions and cultural programmes. During the events at Senco stores, children also showcased their talent through featured dance, music and magic shows. Senco Gold & Diamonds executives also distributed sweets and gifts among the orphan children on this joyous occasion.

Commenting on this initiative, Mr. Suvankar Sen, CEO, Senco Gold and Diamonds, said, “As a responsible corporate citizen, we believe in making a meaningful contribution towards the society and communities that we operate in. The initiative with children who are the future of our society, was a reiteration of our commitment, and it was a humbling experience to see how small things, can make a huge difference to these special children. It was also wonderful to see a plethora of talent among not so privileged kids of our society. We look forward to more such occasions in the future, to celebrate with these special young ones, spreading cheer and joy.”

Senco Gold & Diamonds has always believed in giving back to the society. With this objective in mind, Senco Gold & Diamonds set up a Shaankar Sen Institute of Vocational Studies for Women & Youth under the aegis of P.C. Sen Charitable Trust, at Madhyamgram. The prime objective of the institute is to empower women and youth from disadvantaged sections of society by providing them training through short term courses on Jewellery Designing, Beauty Care, Retail Sales, Home Care and Health Care Services.