Smile Foundation and Quaker win Exchange4Media’s The Maddies Gold Award 2021 for social impact for #Salutingourheroes campaign

New Delhi : Smile Foundation and Quaker won a Gold Award in the Social Impact category at Exchange4Media’s THE MADDIES Awards 2021 for the #SalutingOurHeroes campaign.

Quaker had partnered with Smile Foundation to launch #SalutingOurHeroes, an initiative to provide over 1 lakh oatmeals* to healthcare heroes in India. As part of this initiative, Quaker and Smile Foundation reached out to over 50 government, private hospitals, and medical institutions. The initiative was rolled out across seven states including Delhi-NCR, Maharashtra, Chhattisgarh, Telangana, Kerala, West Bengal, and Karnataka.

From doctors to nurses to medical professionals, members of the healthcare community put their lives at risk to keep families safe. Through the #SalutingOurHeroes initiative, Quaker extended heartfelt gratitude to the healthcare community by providing them with nutritious meals of hope and energy. Some of the hospitals engaged through this initiative included AIIMS Delhi, Columbia Asia Hospital, Gurugram; KEM Hospital, Mumbai; Ernakulam General Hospital, Kerala; Rukhmani Bai Government Hospital, Mumbai; and Aarvy Hospital, Gurugram.

Talking about the initiative Santanu Mishra, Co-Founder & Executive Trustee of Smile Foundation said, “This award is recognition of an effort to convey gratitude to medical professionals who put others before self. We are honoured to receive it and it strengthens our resolve to help our countrymen. The battle against Covid-19 is far from over and all stakeholders must continue to work together to strengthen efforts for recovery.”


Viraj Chouhan, Chief Government Affairs & Communications Officer, PepsiCo India said, “We at PepsiCo India are delighted to win Gold at the prestigious E4M Maddies Awards with our partner Smile Foundation for our cause driven Quaker #SalutingOurHeroes campaign. It’s fantastic to be recognized for the impact that was created on ground by bringing together a range of stakeholders including non-profit organizations, healthcare warriors, influencers etc. It is also heartening to note that through the special initiative involving brand Quaker, we were able to not only salute the resilient spirt of the healthcare community but also bring to the fore, stories of hope, positivity and inspiration from across the country.”

Comments are closed.