Softline expands North African presence by establishing a joint-venture with DigiTech

LONDON:   Softline, a leading global IT solutions and services provider with a focus on digital transformation, cloud and cybersecurity, expands its geographical position with its new acquisition stake in DigiTech, a Digital Transformation specialist, to establish a joint-venture which combines DigiTech’s top-class licensing and cloud expertise with Softline’s wider portfolio of solutions, services and vendors.

DigiTech is one of the leading and fastest growing Microsoft partners in Egypt with both Microsoft Cloud Solution Provider (CSP) and Licensing Solution Provider (LSP) status. It has deep expertise in cloud services, particularly Azure computing and M365, a mature cloud-based suite for delivery of cloud services. DigiTech boasts high profitability, cash generation and a substantial network of Public Sector and Commercial Customers.

Softline Global CEO Sergey Chernovolenko commented: “We are delighted to have established this joint venture with DigiTech. DigiTech are leaders in the Egyptian market and have built a world-class portfolio business which offers IT services and solutions, including licensing, cloud, security, access management and infrastructure management to customers spanning several industries. For Softline, Egypt represents an attractive, fast-growing market and a strategic foothold in the Middle East. We look forward to our future partnership and working closely with the DigiTech team.”

DigiTech’s Chairman Ahmed El Bakry commented: “DigiTech’s mission is to help our customers in transitioning from thinking Digital to becoming Digital by providing them with a wide range of solutions and services to help them throughout their digital transformation journey. The synergy between our two companies is clear and we are excited to expand alongside Softline.”

During Softline’s financial year of 2020, the company increased its international business share to 45% through both organic growth and M&A. In September 2020, the Group opened its headquarters in London, followed by acquisitions of the software development outsourcing business from Aplana Group, a controlling stake in the German company Softline AG, and Embee, an Indian IT company specialising in cloud services, software licensing, cybersecurity and system integration services.