Sri Sri University organized and hosted its 5th National Marketing Conclave

Cuttack: Sri Sri University organized and hosted its 5th National Marketing Conclave .‘The Marketing Shift in Retail Industry” with the theme of “Tug of war” on 15th Feb 2019 in the presence of expert marketing speakers from retail industry operating their Business in a digital platform. The sub-themes of the conclave being; e-commerce marketing with automation and analytics, consumer behavior shift from offline to online and e-commerce: Push vs Pull Marketing.
The one-day event comprised of paper presentations by students on trending marketing related topics, which was then followed by a business quiz which further boosted the marketing enthusiasts’ knowledge and interest in the field of marketing.

Prof. P. Srinivas Subbarao, Dean, Faculty of Commerce and Management Studies, Sri Sri University presided over the function in the presence Mr Balraj Kar, Chief Operating Officer, Hyperthings, Mr. Anand Mishra Founder & CEO, Grozip, Mr. Biswajit Swain, Founder, Hastika Handicrafts Private Ltd, Mr. Srustijeet Mishra, Founder, RiDik & Co-Founder ChacTea and Dr. Anita Sabat were the eminent speakers who shared their experience in the field of marketing and how important it is to build a strong foundation of any business.

Mr. Kar, spoke about how with innovation a business can grow and become sustainable. Mr. Biswajit Swain threw light on how data analytics is used by current successful companies to get a detailed idea about their customers’ behavior pattern. Mr. Mishra shared his experience with converting his ideas into successful startups. Dr.Anita elaborated on the topic of Geographical Indications(GIs) and how consumer awareness and action is needed to help boost artisans and handicrafts. Mrs. Rajita Kulkarini, President, Sri Sri University, shared her knowledge through video conferencing as to how millennial’s behavior, leverage in human contact and training, globalization, the purpose of the organization, expectations of consumers can influence and differentiate retail marketing sector.

This conclave proved to be a grand success as the audience gained a great deal of digital marketing knowledge from the experienced speakers. Commodore Ghanshyam Ojha, Executive Registrar, Sri Sri University, addressed the audience during the valedictory ceremony of the marketing conclave. Dr. Pushpendra Khandelwal, Associate Professor, FCMS delivered a vote of thanks and also congratulated ‘ Mr. Mayur Kasera’, Marketing club and team for organizing such a fruitful and dynamic event.