Swachhta Pakhwada begins at IIMC

The pledge was administered by the Director General, IIMC

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New Delhi : The Indian Institute of Mass Communication is observing Swachhta Pakhwada (Cleanliness Fortnight) at all its campuses across India from January 16-31, 2023. DG IIMC Prof. Sanjay Dwivedi administered the pledge, emphasising the positive effects of keeping the surroundings clean. Faculty members, officers & staff took the pledge moving a step towards the Swachh Bharat Mission.

During this Swachhta Pakhwada, various activities will be performed to achieve the objectives set by our legendary Prime Minister under Swachh Bharat Abhiyan to make our country greener, cleaner and better.

During the event, Prof. Dwivedi urged everyone to sensitise themselves and ensure good health and hygiene by creating awareness about a safe, healthy, clean environment, personal health, hygiene, and good workplace practices.

Emphasising the cleanliness, he told how dirtiness negatively impacts not only the environment and physical health of people but also affects psychologically. He also urged faculty and staff to help spread the message and promote cleanliness in general.