Tapping the potential of Indian artists in Web3, Tezos India kicks off its Art & Culture initiative

New Delhi: With an aim to educate and inspire Indian artists to start their journey into Web3, Tezos India, one of the leading blockchain adoption entities in India, is set to launch Tezos India Arts & Culture (TIAC) initiative. TIAC is instituted by Tezos India as a separate vertical for arts and culture centric programs wherein all-round technical as well as educational & community building support will be provided to burgeoning artists looking to make a mark in the Web3 space. TIAC also plans to conduct Artist Fellowship programmes with selected artists from the earlier onboarding phases to help develop bigger projects within the ecosystem. 


Beginning with the city of Kolkata, TIAC will be heavily focusing on talks and workshops to be conducted in several Indian cities over the long term. With a high concentration of students pursuing the creative arts as well as creative professionals, along with artist workshops, TIAC also plans to develop collector workshops to introduce Web3 technology to young professionals and show them the benefits of collecting NFTs on marketplaces built on Tezos. Selected artists from the fellowship program will be accelerated by the Developer Assistance Program where their projects will be developed by Tezos India for deployment on the blockchain. 

Varun Desai, Head of Tezos India Arts & Culture said, “We are delighted to roll-out TIAC – which is not representative of a specific marketplace but of the technology driving the marketplaces, galleries and metaverses. The idea is to educate artists into all the possible options of expressing themselves digitally in this space, whether they are generative artists coding on Fxhash, poets publishing their poetry in typed.art, game designers publishing their pixel art on 8bidou, artists and animators putting their work out on Teia, Objkt and Versum or those looking to use the technology to manifest bespoke digital experiences. 

In order to increase the onboarding of interested art and culture enthusiasts, TIAC has built a Discord server that contains a Tezos Fountain (Tezos Artist Faucet) aimed to give first-time Indian artists a small amount of Tez (XTZ) to create their first works on the platform without going through the process of purchasing Tez (XTZ). This process has been implemented with great success in Indonesia for artists and globally for developers. 


Speaking about the development, Om Malviya, President of Tezos India said, “NFTs have been one of the largest use-case on Tezos so far with some of the biggest marketplaces in the entire Crypto ecosystem existing on it. Tezos NFTs have been featured in renowned art festivals like Art Basel and India Art Fair respectively and we intend to harness the power of Tezos blockchain technology in India where our aspiring artists can scale new heights.” 

The next phase of the TIAC roadmap involves working with arts institutions, galleries and universities to develop programs starting with education and building towards festival projects and gallery exhibitions. Furthermore, TIAC plans to launch a campaign #Objkt4India on India’s 76th Independence Day to make the public aware of the immense potential in Art & Culture and to help onboard them to NFT platforms on Tezos. Collector workshops are also planned along with Artist workshops with the aim of teaching the masses about utilising the Tezos ecosystem and strategically building personal NFT art collections both as an investment and as a means to support their favourite artists and local culture. 

“There has been a history of artists starting off on Tezos and then becoming globally renowned. We see this as an opportunity for artists to mint NFTs with a very low economic barrier of entry and also with no major issues related to carbon footprint as Tezos emits 2.5 g CO2 eq. per transaction which is significantly less than that of an email”, added Varun Desai. 

Tezos India’s novel initiative intends to gamify the NFT process for an artist for easy and stress free participation in the global transition to Web3 and utilise the technology to create newer avenues for the art & culture of the country.

Discord Link: https://discord.com/invite/5UJUmUBGX5 

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