Tata Power – DDL organizes URJA MELA for Promoting Energy Conservation among School Students


New Delhi: Tata Power Delhi Distribution Limited (Tata Power-DDL), a leading utility supplying electricity to a populace of 7 million in North Delhi, in its bid to sensitize the school children on the importance of environment conservation, climate change, air pollution and promotion of renewable energy, organized its annual flagship event – Urja Mela. The broader aim of Urja Mela is to raise environmental awareness and inculcate a sense of responsibility amongst the youngsters at large.


The mela witnessed participation from more than 75 Delhi schools – including both Delhi Government and Private Schools. The event was conducted under strict Covid-19 safety guidelines as given out by the Government of India at company’s Learning Centre in Rohini.


This year over 50 prizes were given away. The students shared information about the benefits of Environment Conservation, Safety, Air Pollution and Climate Change creatively through posters and insightful science models, slogans, drawings etc..


The participating schools are a part of Tata Power-DDL’s Club Enerji program that sensitizes school children for bringing societal and behavioural change in energy consumption and conservation of natural resources. The club educates and creates awareness among youth about the importance of environment and energy conservation through conservation tips, workshops and regular sessions on related topics in a unique manner, through company’s Brand Mascot- ‘Roshni’.


Students present at the event instantly connected with Roshni and participated in Roshni pledge of becoming an Environment Champion. The kids also sported the Roshni badge and had a photo-op with Roshni.


Addressing the students and teachers during the Urja Mela, Mr. Ganesh Srinivasan, CEO, Tata Power-DDL said, “It is gratifying to witness bright young minds showcasing their talent, enthusiasm, unique ideas and knowledge towards creating a better environment. They are the torch-bearers of the future and we at Tata Power-DDL firmly believe that instilling the understanding of energy and environment conservation at this impressionable age is the key to sustainable living. With the world now dynamically changing, it has become imperative to shift our focus extensively towards clean energy spectrum & renewable resources.”


Tata Power-DDL launched Club Enerji program in 2004 with a few schools and at present, 360 Delhi Government and Private Schools are its members.