TCS Announces New Partnership with the Dutch Open Golf Tournament

Tata Consultancy Services to Leverage its Expertise in Digital Technologies to Reimagine Participant and Spectator Experience at the Event

Mumbai: Tata Consultancy Services (TCS) (BSE: 532540, NSE: TCS), a leading global IT services, consulting and business solutions organization, announced a new partnership with the Dutch Open, one of Europe’s most innovative and sustainable golf events.

TCS will leverage its expertise in digital technologies to help the Dutch Open enrich participant and spectator experience. Being the title sponsor of leading global marathons, TCS has transformed runner experiences with award-winning marathon apps at the TCS Amsterdam Marathon, TCS New York Marathon and TCS London Marathon, among others. This gives TCS a strong background to make a positive contribution to the Dutch Open this year.

Dutch Open organizer TIG Sports is excited to have TCS as its new partner. “We are delighted to be able to add TCS as a partner alongside our existing partners KLM and ING Private Banking,” said Martijn van der Meulen, Managing Partner, TIG Sports. “In title sponsorships of various international marathons, TCS has shown that its technological knowledge can serve to enrich the experience of both the participants and spectators of major sports events. A great example of this is how TCS designed the digital transformation of the TCS Amsterdam Marathon with a ‘virtual run’ during last year’s lock-down. We welcome TCS’ experience, technological know-how and look forward to making the Dutch Open even more successful together.”

“We are delighted to partner with the Dutch Open, one of the European Tour’s most innovative and sustainable golf events. We are eager to leverage our digital expertise and experience in enriching international sports events to create an even more exciting Dutch Open,” said Josu Devasia, Country Head, TCS Netherlands. “As a growth and transformation partner to leading Dutch enterprises across different industries, TCS is playing a key role in orchestrating cross-industry innovation ecosystems that are united by shared purpose and cloud technologies. TCS sees the Dutch Open as an excellent forum to bring companies from diverse backgrounds together to stimulate innovation and sustainable collaborations.”

The Dutch Open 2021 will take place from September 16 to 19 at the Bernardus Golf court in Cromvoirt. This will be the 101st edition of the European Tour golf tournament. Given the current situation, organizer TIG Sports has announced that they will adhere to strict COVID-guidelines to ensure the success of the international tournament and safety of all attendees.

Present in The Netherlands since 1992, TCS currently partners with leading Dutch corporations in their growth and transformation journeys. Earlier this year, TCS Netherlands was ranked the number one IT services provider in customer satisfaction by leading companies in a survey by Whitelane Research and certified as a Top Employer by the Top Employers Institute for the eighth consecutive year.


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