TCS Celebrates 5-year Partnership with The Canberra Times Marathon Festival with Run for Reconciliation
SYDNEY : Tata Consultancy Services (TCS) (BSE: 532540, NSE: TCS), is proud to be the Presenting and Official App Partner for The Canberra Times Marathon Festival for the fifth year in a row. To mark this occasion, TCS will draw on its long-standing partnership with the Indigenous Marathon Foundation (IMF) to introduce the Run for Reconciliation this year.
This initiative enables TCS participants to show their respect and commitment to recognising and celebrating Indigenous communities and support Indigenous runners to participate in running events including The Canberra Times Marathon Festival, The Sun-Herald City2Surf, or TCS New York Marathon. Through the Run for Reconciliation, TCS has been able to support 75 IMF runners to participate in the Canberra Times Marathon Festival and TCS NYC marathon scheduled for later in the year.
As the Presenting and Official App Partner, TCS has also developed the official app for event participants and supporters, allowing runners to map the course and track their performance with real-time data. The app helps to raise attendees’ awareness of local Indigenous history by detailing 14 places of historical significance for the Ngunawal people across the event’s 42km course. This feature lets runners and spectators see the historical sites of significance on the interactive map and in pop-up windows as they pass or arrive at the locations.
Vikram Singh, Country Head, TCS ANZ, said, “As part of our ongoing commitment to supporting a culture of health and running across Australia, we are proud to celebrate our long-standing partnerships with The Canberra Times Marathon Festival and IMF. TCS is building innovative and impactful technology to help support local communities and establish a strong Connection to Country.”
Rob de Castella, Australian Olympian and Founder of IMF, said, “We greatly value our long-standing association with TCS. They have continued to showcase their deep commitment to supporting Indigenous communities to participate in the simple yet powerful thing we call running. We are proud to be associated with organisations who strive to make a real difference.”
By joining the Run for Reconciliation initiative, participants could also attend a pre-race training session with IMF runners, led by Rob de Castella.