TCS Launches Cloud-Based Intelligent Subscription Solution for Media Companies to Enhance Customer Experience and Increase Revenue

Mumbai: Tata Consultancy Services (TCS) (BSE: 532540, NSE: TCS), a leading global IT services, consulting and business solutions organization, has launched a cloud-based Intelligent Subscription solution leveraging SAP Business Technology Platform, to help the media and publishing industry transform customer experience and shift to subscription-based order-to-cash processes for physical and digital content.

The media and publishing industry has moved away from traditional one-off selling to a recurring revenue model based on consumption. Moreover, end consumers are looking for flexible ‘pay per use’ or ‘time-bound subscription’ options to enable ‘pay for value’, which has led enterprises to adopt customer-centric experience models that ensure long-term customer engagement.

TCS’ Intelligent Subscription solution addresses this need by leveraging artificial intelligence and machine learning to personalize content curation and offer recommendations based on user profiles, preferences, and past subscriptions. This helps enterprises sell digital experiences and adopt new subscription and pricing models. The single source platform for digital and physical content, enables enterprises to bundle their offerings to deliver better value to end consumers. The solution is part of SAP’s industry cloud solutions for the media industry and can be adopted by enterprises across industries looking to set up new subscription or consumption-based business models on a single, automated platform.

The solution enables greater cross selling or up selling to consumers, resulting in enhanced revenue growth, and improved engagement, leading to greater customer retention. Additionally, it is designed to enable significantly faster time to market and reduce the total cost of ownership of legacy applications.

“TCS’ Intelligent Subscription solution leverages our contextual knowledge in the media and publishing industry and our deep expertise in evolving innovative business models, to help organizations reimagine their business, enhance customer experience and unlock continuous business value,” said Akhilesh Tiwari, Global Head, Enterprise Application Services, TCS.

Richard Whittington, Global Head, Media & Publishing, SAP SE, said, “We are pleased to work with TCS on this industry cloud solution. SAP has a long history of business innovation and providing technology to the world’s leading media and publishing firms and will continue to support them with our industry cloud strategy. By leveraging the industry expertise, commitment to quality delivery, and customer focus, the teams at TCS and SAP are helping businesses make the transformational move to the Intelligent Enterprise.”

TCS’ SAP-related services include design thinking, advisory, innovation consulting, implementation, and other digital support services. The company helps customers evaluate newer digital offerings such as SAP S/4HANA®, the SAP Customer Experience portfolio, SAP SuccessFactors® solutions, SAP Ariba® solutions, and SAP Business Technology Platform, and define their roadmap, architecture, and strategy. TCS’ innovation and demo centers in Ohio, Paris, Mumbai, and Tokyo, help customers gain a first-hand experience of SAP’s new products and global innovations through a digital transformation ecosystem.

SAP’s industry cloud helps customers in all industries to deploy specialized solutions enabling them to optimize, extend, and transform their core business processes. Industry cloud solutions are interoperable and extend SAP’s intelligent suite and business network. SAP’s open APIs, business services, and data and process models help customers to rapidly adopt these innovations and simplify their landscape.

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