TCS Named in Gartner® Market Guide for Retail Intelligent Virtual Store Design Applications

MUMBAI : Tata Consultancy Services (TCS) (BSE: 532540, NSE: TCS), a leading global IT services, consulting, and business solutions organization, has been named a Representative Vendor in the Gartner Market Guide for Retail Intelligent Virtual Store Design Applications, for TCS Optumera™, its award-winning AI-powered retail merchandizing and supply chain optimization platform[1].

TCS Optumera helps retailers drive customer-centric omnichannel business strategies and make data-driven decisions around space, mix, price, promotions, markdowns, omnichannel assortment, and supply chain. By infusing AI in these processes, it enables retailers to carry-out in-store initiatives such as buy online and pickup in store, click and collect centers, and experience zones. It also helps curate products across channels, thereby helping improve footfall, exceed customer expectations, increase basket values, and improve profitability.

Retailers that deployed Optumera have seen 3-5% increase in sales, 30%-~50% reduction in time spent, 20-30% reduction in costs, and execute 5x more strategies.

“Amidst a changing store landscape and an increasing shift to online, serving a customer need at their channel of choice is more challenging than ever before for omnichannel retailers,” said Shankar Narayanan, Business Group Head, Retail Cluster, TCS. “TCS Optumera helps global retailers make intelligent space, assortment, and supply chain decisions in an integrated manner, resulting in improved margins and customer delight.”

TCS Optumera is a flagship product of the TCS Algo Retail™ suite of products and platforms that enables retailers to seamlessly integrate and orchestrate data across the retail value chain, harnessing the power of analytics, AI, and machine learning to unlock exponential business value.

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