Mumbai: Tata Consultancy Services (TCS), (BSE: 532540, NSE: TCS), a leading global IT services, consulting and business solutions organisation, has been recognised as a leader in the NelsonHall NEAT for UX-UI Services1.
TCS’s investments in expanding its brand and positioning itself as a thought leader, its ROI-by-Design™ offering that quantifies the value of UX investment and its Digital Reimagination Studio that offers a dedicated creative space in a high-impact location were recognised as strengths. The report also highlights TCS’s design collaboration platform that accelerates the design delivery process, close partnerships with key vendors in this space, and defined and mature approach to delivering UX services.
“A personalised, simple and effective user experience achieved through great design results in higher customer satisfaction and retention rates, and can even help win new customers,” said Sunil Karkera, global head, TCS Interactive. “This recognition is a testament to our design vision and our ability to deliver immediate benefits and meet customers’ future requirements.”
TCS Interactive’s services portfolio spans design, content, digital marketing, digital commerce, and digital channels. It takes a human-centered approach to experience design, focusing on three areas: design thinking workshops, design studios and design delivery. TCS’s 4D approach – discover, define, design and deliver – is a holistic, research-based methodology that follows a collaborative and iterative approach to UX design. This approach helps to discover human needs and define customer journeys and user personas to design and develop highly usable, efficient and enjoyable human-centered experiences at scale.
TCS has invested in state-of-the-art design studios — including the recently acquired W12 Studios in London — content studios, design labs and distributed Agile engineering centres staffed with cutting-edge talent, bringing together deep capabilities in design, business strategy and technology to design, test and deliver campaigns, experiences and prototypes. The TCS Digital Reimagination™ Studio, located in Santa Clara, California, in the heart of Silicon Valley, facilitates partnerships with key vendors and develops UX-UI offerings.
TCS Interactive has over 4,000 employees, including design thinkers, service designers, creative directors, experience designers, content strategists, copy editors, videographers, 3D specialists, augmented intelligence / mixed reality engineers, digital marketing platform engineers and UI/UX engineers.
“UX-UI services enable enterprises to transform how they interact with customers and employees and generate added value. Enterprises are increasingly focusing on omnichannel interactions and responsive mobile applications shaped by analytics in understanding user likes and dislikes,” said David McIntire, IT services research director, NelsonHall. “TCS has made significant investments to grow its UX design and implementation services. The company’s Business 4.0™ digital transformation framework, the Digital Reimagination Studio, the ROI-by-design offering that builds a quantitative model to support investment in UX, and its broad set of UX design experiences position it well to support clients embarking on transforming customer and employee experience.”
“Our design thinking and ROI-based approach, contextual knowledge of our customers’ business, partner ecosystem and wide portfolio of services enable us to design superior customer experiences that help our clients differentiate themselves in a Business 4.0 world,” added Sunil Karkera.