TCS OmniStore™ Named in Gartner® Market Guide for Unified Commerce Platforms Anchored by POS
MUMBAI: Tata Consultancy Services (TCS) (BSE: 532540, NSE: TCS), a leading global IT services, consulting and business solutions organization, has been named a Representative Vendor in the 2021 Gartner Market Guide for Unified Commerce Platforms Anchored by POS, for TCS OmniStore™, its award-winning AI-powered unified commerce platform.
TCS OmniStore helps retailers orchestrate integrated multichannel customer journeys and provide a unified shopping experience of carts, wish lists, promotions, and orders, with contextual insights between online and store. Retailers can create memorable micro-experiences by empowering store associates to offer a discount on wish listed items, or help shoppers avoid checkout lines through self- or assisted- checkouts on a mobile device. Shoppers can enjoy innovative omni-channel experiences such as buy online and pick-up in store, partial pickup, or delivery from store.
The platform also taps into diverse, real-time data sources across the ecosystem to build intelligence in the checkout process, helping retailers enhance customer experience or prevent checkout fraud. Its AI-powered command center enables autonomous sensing and self-healing for an ‘always on’ store. Retailers using TCS OmniStore have experienced a 5-10% boost in sales, a 5X reduction in average checkout time, and a 20-30% reduction in labor hours with seamless operations.
TCS OmniStore is powered by a cloud-native, headless commerce architecture with microservices and APIs, offering retailers enormous freedom and flexibility to reuse their existing infrastructure, leverage enterprise capabilities, and build new journeys, services, and apps quickly without worrying about channel constraints. It serves diverse lines of business—general merchandize, discount, specialty, fashion, restaurant, post office, telecom, and travel and hospitality industries.
“The ability to anticipate customer journeys to drive value and convenience across the path to purchase is becoming a strong differentiator. Our future-ready platform OmniStore, allows retailers to not only influence customers, but also make them feel special and engaged,” said Shankar Narayanan, Business Group Head, Retail Cluster, TCS.
TCS OmniStore is a part of the TCS Algo Retail™ suite that enables retailers to seamlessly integrate and orchestrate data across the retail value chain, harnessing the power of analytics, AI, and machine learning to unlock exponential business value.