MUMBAI : Tata Consultancy Services (TCS) (BSE: 532540, NSE: TCS), a leading global IT services, consulting and business solutions organization, has been named in the Forrester Now Tech: Point-of-Service Solutions, Q4 2021, for TCS OmniStore™, its award-winning AI-powered unified commerce platform.
With paths-to-purchase increasingly becoming non-linear, TCS OmniStore helps retailers drive a seamless and unified customer experience with connected context between online and stores. While customers can add items from their digital cart to their in-store purchases, cashiers can save in-store items that customers may want to purchase later in the customer’s online cart.
Shoppers can avoid checkout lines through self- or assisted checkouts on a mobile device. The commerce platform also taps into diverse, real-time data sources to build intelligence into the checkout process helping cashiers identify checkout fraud and offer customers contextual recommendations to maximize basket value without seeming overzealous. For example, they can offer discounts on wishlisted items and personalized promotions.
The AI-powered command center ensures uninterrupted experiences with autonomous sensing and self-healing of IT issues. Retailers using TCS OmniStore have experienced a 5-10% boost in sales, a 5X reduction in the average checkout time, and a 20-30% reduction in labor hours.
With its inherent microservices architecture and fluid technology stack, TCS OmniStore offers enterprises enormous freedom and flexibility to make the most of their existing investments and leverage enterprise capabilities to build new lines of service or apps quickly. This enables them to serve new journeys without worrying about channel constraints.
“Our AI-powered unified commerce platform is being adopted by forward-thinking retailers worldwide, helping them not only deliver on their customer strategy today—no matter where, when, or how the customer decides to engage or shop—but also fuel commerce transformation. We are pleased to receive this recognition from Forrester,” said Shankar Narayanan, Business Group Head, Retail Cluster, TCS.
TCS OmniStore is a part of the TCS Algo Retail™ suite that enables retailers to seamlessly integrate and orchestrate data across the retail value chain, harnessing the power of analytics, AI, and machine learning to unlock exponential business value.