Mumbai: Tata Consultancy Services (TCS) (BSE: 532540, NSE: TCS), a leading global IT services, consulting and business solutions organization, announced that its unified commerce platform, TCS OmniStore™, has won the Interactive Customer Experience (ICX) Association Elevate Award for Best Omnichannel ICX.
The ICX Association Elevate Awards are given annually to recognize achievements in engaging customer experiences. TCS OmniStore was recognized for using interactive technologies to create transcendent brand experiences that captivate and engage customers across multiple channels, such as mobile, web, and in-store.
Part of the TCS Algo Retail™ suite, TCS OmniStore, provides a unified experience of carts, wish lists, promotions and orders, with connected context between online and store; brings customers, products, and associates together; and creates digital experiential hubs. Powered by a headless commerce architecture, it helps businesses cater to evolving touchpoints by building new services and apps quickly without worrying about channel constraints.
TCS OmniStore helps retailers contextually bind scenarios, processes, data and insights on to a single platform, thereby increasing checkout speed by 5 times and sales by 20 percent. It serves diverse lines of business—general merchandize, discount, specialty, fashion, restaurant, post office, telecom, and travel and hospitality industries.
“TCS OmniStore is an outcome of our strong vision, belief in unified commerce and our sustained investments in the Algo Retail suite. By enabling omnichannel by default, the platform helps businesses deliver seamless, connected customer experiences and drive growth. We are pleased to receive the Elevate Award that recognizes our passion for innovation and the market success of our TCS OmniStore platform,” said Shankar Narayanan, Business Group Head, Retail, CPG, Travel & Hospitality, TCS.
“TCS OmniStore has leveraged omnichannel technology to enable the customer to take full control of their shopping experience no matter what shopping environment they are most comfortable using,” commented Elliot Maras, Editor, KioskMarketplace.com and one of the awards judges.
TCS’ Algo Retail suite enables retailers to seamlessly integrate and orchestrate data flows across the retail value chain, harnessing the power of analytics, AI and machine learning to unlock exponential business value.