Mumbai: Society Tea – the premium tea makers and a celebrated household name, today launched http://www.teasocietycalledindia.com/, an extension to their recently launched brand campaign – The Tea Society Called India. The microsite offers photo essays of human interest. These ‘limited edition’ pictures can be bought starting at Rs. 1500/-, proceeds of which will be donated to the NGO of buyer’s choice, such as – The Foundation, Advitya and World for All.
The Tea Society Called India campaign features photography mavens- Palani Mohan, a Hong Kong based award-winning photographer with a wealth of experience and Rakesh Haridas, whose Instagram feed showcases a truly unique style of photography. These two have covered the length and breadth of India, right from Kanyakumari to Kashmir and Meghalaya to Mumbai. These print ready images are available in 6×9” or a 12×18” print sizes. One can also choose the cause to support from the NGOs’ list. These works of art will be printed on fine art paper, packed & delivered right at your doorstep!
Talking about this wonderful initiative, Karan Shah, Director, Society Tea said, “Society Tea has always been invested in the cause of charity. The Tea Society Called India campaign gave us an opportunity to go back to our roots. It is a unique campaign to unlock the human bond. These artistically shot images can be framed in households, offices or can be gifted to your loved ones, while at the same time, making a difference to the society. Through this campaign we are hopeful to reach out to underprivileged children, deprived women & living creatures, who will get to see a better day because of the support.”
The charities that the campaign ropes are, The Foundation which works in the most underserved parts of India from where it helps children by giving them an unparalleled education from grade 6 up to employability. Advitya works in the area of skill development for people with conditions like Down’s Syndrome, Autism, Cerebral Palsy and Brain Damage. And World for All Animal Care and Adoptions (WFA) is an organization dedicated to the cause of needy stray animals.
The campaign will continue to evolve with more memorabilia that shares the story of the tea drinking culture in India, followed by exhibitions & events of various genre.