Texas A&M: Texas A&M University Extends Trademark Licensing Partnership With CLC For 10 Years

Texas A&M University today announced it has extended its agreement with CLC, the nation’s leading collegiate licensing company, for 10 years.

“Texas A&M remains committed to developing unique products and brand engagement opportunities for fans and consumers throughout the state and around the world,” said Shane Hinckley, vice president of brand development for Texas A&M. “Our partnership with CLC gives us access to their data, expertise and industry relationships to help identify opportunities and strategies to continue to build the Texas A&M brand.”

In addition to collaborating on licensed merchandise programs, Texas A&M will continue to leverage CLC’s resources to develop and implement innovative local and national brand experiences and marketing programs such as the university’s presence at SXSW, activations with adidas, military appreciation initiatives, and more.

“By putting Aggie fans at the center of their strategies, Texas A&M has been a leader in pursuing new ways to connect with consumers through merchandise and marketing,” said Cory Moss, CEO of CLC. “We are excited about this long-term extension of our partnership and remain committed to supporting Texas A&M in the development of new retail and brand expansion programs.”

Texas A&M University licensed merchandise is currently sold at more than 2,400 retailers.

Comments are closed.