The Call of the Blue Weekend Event at Rajiv Gandhi International Cricket Stadium, Dehradun

Dehradun : The Yamaha Motor India Group as part of its enthralling brand campaign “The Call of the Blue” kicked off Dehradun’s first Call Of the Blue Weekend activity for its customers on April 30th. The Call of the Blue Weekend activity, which was organised at Rajiv Gandhi International Cricket Stadium in Dehradun witnessed participation of more than 300 Yamaha fans including 200 riders from Blue Streaks (a dedicated community of passionate Yamaha owners).

During the event, motorcycle enthusiast in Dehradun Got an opportunity to experience the thrill of riding and exploring the best of technology, performance, and safety features in Yamaha’s premium range of two-wheelers. Activities like Gymkhana Ride were also organised for the participants presenting them an opportunity to showcase their talent and got tips to sharpen their riding skills.

The excitement during the event was further enhanced with atest ride activity, display of the Yamaha’s latest product range and an exclusive display of official Accessories & Apparels Zonethat was also arranged for Yamaha owners and enthusiasts. Another major attraction during the event was the “Styling Zone”, where customers indulged in various forms of face painting and tattoo art.

As part of its ongoing COTB Campaign the company will continue toorganise“The Call of the Blue Weekend Events”across several locations inIndiathroughout the year to raise awareness on the brand’s commitment towards promoting riding culture as a part of customer’s lifestyle.

With “The Call of the Blue Weekend Activity”, Yamaha aims to engage with a wider audience across India

and promote theupdated 2023 line-up of Exciting, Stylish & Sporty two-wheeler range comprising of the YZF-R15 version 4.0 (155cc) with ABS, YZF-R15S version 3.0 (155cc) with ABS, MT-15 V2 Deluxe (155cc) with ABS & TCS in addition to the Blue-Core Technology-enabled models such as FZ 25 (249cc) with ABS, FZS 25 (249cc) with ABS, FZ-S FI V4 Deluxe (149cc) with ABS & TCS, FZ-FI (149cc) with ABS, FZ-X (149cc) with ABS & TCS, and UBS enabled scooters including Fascino 125 FI Hybrid (125cc), RayZR 125 FI Hybrid (125cc), Street Rally 125 FI Hybrid (125cc).