Mumbai: India’s leading event IP Company, Event Capital launched the 8th Edition of its Edutainment Show, an expo in the field of education in media & design in India. The show commenced on June 11th 2020, and was a 10-day event to inspire and inform students about study courses at top global institutes through virtual stalls. The event also had multiple sessions for students that were hosted by an exemplary set of global leaders who provided perspectives on careers in the field of media and design.
The virtual program was a success with 20,000 student attendees, 194 speakers and 41 exhibitors & partners. This first ever 3D format program witnessed eminent speakers who shared their insights on the various aspects of choosing and building a career.
The show helped students unlock important information at the click of a button and view interactive sessions with over 100+ speakers like Terrence Lewis, Dancer, Choreographer, Bharat Dabholkar, Actor and Director, Kubbra Sait, Actor, Anupama Chopra, Film Critic and TV anchor, Rajesh Kejriwal, Founder and CEO, Kyoorius Group, Miss.Malini, Founder and Creative Director, Miss Malini Entertainment, Aakanksha Gupta, CEO, The Other Circle, Atul Kasbekar, Fashion Photographer, Bollywood Film Producer, Hrishikesh Kannan, Producer and Presenter, 94.3 RadioOne, Rajeev Masand, Film Critic and Entertainment journalist, Sayani Gupta, Actress, Shanoo Bhatia, Founder and Director, Eumo, Pravinsinh Solanki, Associate Senior Faculty/ Designer, NID and many more.
Almost all speakers touched upon what the job market will look like post the Covid-19 crisis and how young students must adapt to these changing times. Several speakers also spoke about careers in the fields of digital marketing, artist management and advertising. Careers in creative industries like photography, dance and filmmaking were also spoken about.
Talking about content creation during one of the sessions, Prajakta Kohli, Influencer, said, “As creators, we are constantly thinking of ideas and I personally am in the habit of making quick voice notes or jotting down ideas whenever they come to me. In the content space, we have to consistently churn out good quality content. To all the aspiring content creators out there, I would suggest that you believe in your content since content is the king. Also, don’t get comfortable if you have reached the top. Keep going, always!”
During another panel program, Vivek Bhargava, CEO Dan Performance Group at Dentsu Aegis Network, shed light on the digital marketing industry which is growing rapidly. He said, “When digital marketing started, obviously it was a new entrant, and we had to name it so we named it digital marketing. But now if you look at the industry today, I would say that the time has come to drop the word ‘digital’. All marketing is essentially digital because it is the new normal in our times. Conventional media isn’t just that dominant anymore.”
Speaking about blogging and its meteoric rise in the digital space, Malini Agarwal, Founder & Creative Director, Miss Malini said, “Imitation is the best form of flattery as they always say, so even if someone does that, the key is to get ahead in the game. There were a lot of sites that popped up after ours that replicated our work because lots of people liked what ‘MissMalini’ did. So we’re always on a mission to keep being innovative and being new. We’ve created The Girl Tribe, which is web series talk show and now we’re going to be launching an app for it too. So it is really important that you stay ahead of the curve and remember that the world is a large place and that there’s room for everybody. You have to find your niche and nobody can really say things quite the way you can.”
Renowned fashion designer Neeta Lulla spoke about fashion trends and the need for fashion to evolve with changing times. “Styling and fashion in the months before the pandemic was easy, we had all the material and resources available to us. Now, however, this isn’t the case, but we shouldn’t fret and instead looks towards sustainability. We have to learn how to reuse and alter fabrics. The future of fashion has to be sustainable and positive. To the next generation of fashion designers, I would say, keep your eyes and ears open to trends and use this free time wisely to read and enrich your aspirations. There is no need for lowering your morale,” said Lulla.
Acclaimed Filmmaker, Imitiaz Ali, was also present as a speaker for one of the programs and he spoke about filmmaking as a career and his journey in films so far. He said “Cinema is the most fascinating thing in life and filmmaking schools are encouraging places full of opportunities now. In India, directors are responsible for getting back the investor’s money. Filmmaking is a unique business and it is a craft that is honed by time, experience, and vision.”
Speaking about the event’s success, Janak Vora, CEO at Event Capital said “I feel proud to state that Event Capital could successfully execute the initiative which aimed to help young and aspiring students in their respective fields. The Edutainment show for the first time went digital in a 3D format and reached students all across the country which can help them to start working towards their future.”
Adding to this, Deepak Choudhary, Founder & Director at Event Capital said “We are grateful to the speakers who agreed to be a part of this Edutainment show. The response received from the participants and viewers has been overwhelming, and that’s what keeps us going.”
Every year, The Edutainment Show brings together young students and eminent personalities from various fields to share their experiences and provide exposure to opportunities in the job market, and this year was no different. The show went on even though a global pandemic is pressing