With Covid – 19 scare in the air, cloth face masks have become one of the economical and safe options to rely on. Medical professionals around the world have also requested people not to buy surgical masks to make them available for hospitals. Deepa Kumar, founder of Adira Intimates, Bangalore feels that if masks are here to stay, why not have some fun wearing them.
Adira has designed themed cloth masks for kids and adults. These are stitched with multi-layered breathable cotton to prevent hidden tiny droplets that may cause infection. To ensure safety, each product is washed, sun-dried and sanitized under high temperature before hygiene check and packing. The cotton masks are washable and reusable to maintain safety and hygiene in the post lockdown season.
Let kids have some fun with, ‘In The Jungle’
‘In the Jungle’ range features five varieties of cloth masks designed with playful animal faces printed on quality cotton fabric.
Kids being the vulnerable category, they must be protected by all means. Yet, making them understand the importance of face masks might be challenging. In The Jungle, bridges the gap with its child-friendly designs that kids can’t refuse to wear.
Go Corona Go
The range reminds of Union Minister Ramdas Athawale’s famous chant. Designed for both adults and kids, Go Corona is intended to spread some smiles.
Roar is a jungle-themed fun range for adults. The category is designed with an aim to ease and lighten up the spirit during these tough times.
The face mask might hide your happy face. Don’t worry, be happy. These masks might bring out some smiles around.
The brand also has regular single coloured cotton masks for adults. What makes the product more endearing is the fact that these are stitched at home by women employed by the brand. Each product is carefully designed by maintaining safety standards. The products will be sold as a set of three to five which are priced between INR 399/- – INR 799/-.
Adira began mask production in early April where it manufactured and distributed reusable cloth masks for BBMP (Bruhat Bengaluru Mahanagara Palike) workers in Bengaluru.