This Republic Day, witness Indian engineering take center stage with Lava Zup and Z1

Mumbai: Lava, a leading Indian mobile handset company, announces that its ambitious Zup program will be live from 26th January. Zup- a first of its kind phone upgrade program enables Lava Z2, Z4, Z6 and MyZ smartphone users to upgrade their RAM/internal storage within the first year of the purchase, at a minimal incremental cost. In order to upgrade their phones, the users have to simply go to Lava’s website and pre-book an appointment at their nearest service centre. On the day of the appointment, the customers can get their phones upgraded within an hour, without losing any personal data.

“With this unique program, the customers will be able to choose higher specifications by paying only an incremental charge for upgraded components. Zup will not just save customer’s money but will also ensure environmental safety and protection from e-waste. Our vast network of 800+ service centre locations along with 100 mobile service centres will ensure that customers can avail the facility within their vicinity”, said Mr. Sunil Raina, President and Business Head, Lava International.

Often consumers feel the need to upgrade the specifications of the phone as and when the usage changes, post purchase. The only option for the mobile phone customers so far was to go and buy a new phone, but with Zup, Lava is changing this trend.

World’s first designed in India smartphone, Lava Z1 will also go on sale on 26th January. Starting tomorrow, the phone can be purchased from Lava e-store and will soon be available on e-commerce websites. It is pertinent to note that Lava Z1, is designed indigenously by Indian engineers as well as manufactured in India. Priced at just Rs 4999, Lava Z1 comes with a Corning Gorilla glass 3 protection on its 5” display which gives an advantage of immersive pictures along with a sturdy and durable screen. The phone is military grade certified and has a tough and resilient build. It also comes with a 5 magnet speaker that renders loud & clear audio.

“Over the years, we have invested heavily to strengthen our research, design and manufacturing capabilities. Becoming the first company to design a smartphone in India is a result of our years of hard work and the immense talent of our engineers. We are proud to give India its first indigenous smartphone which has been specially designed to make it affordable for the large population of Feature phone users to upgrade into the digital world”, added, Mr Raina.

Lava Z1 is powered by a highly efficient MediaTek Helio A20 chipset. The 12nm chip with dual camera capability and worldwide 4G LTE Cat-6 is enabled by fast quad-core ARM Cortex-A53 CPU operating up to 1.8GHz with an IMG PowerVR GE-class GPU, plus high-speed LPDDR4 memory. Other features include HD+ (1600 x 720) resolution display, MediaTek CorePilot technology, MediaTek NeuroPilot, edge AI capabilities, high performance, incredible camera features, greater power efficiency, Dual 4G SIM Support and Rich Smart Home Connectivity. With ultra-low power sensor hub, the chipset enables sustained high-performance and significant power savings with more battery life.


Kuldeep Malik, Director Corporate Sales, MediaTek India said, “The Lava Z1 is an excellent phone in the budget segment. The device comes power-packed with many premium features that let you enjoy seamless and incredible camera, video, gaming experiences and much more. The chipset enhances user experience with its impressive combination of hardware and software capabilities from vivid visuals, rapid sensing touchscreens, premium picture quality, enhanced power efficiency and internet connectivity, powering Lava’s vision of “Design in India”.


Besides Lava Z1, Lava BeFIT, company’s first smart band, will also be available for purchase, starting tomorrow. Targeted towards wellness and fitness enthusiasts, the smart band packs in features like heart rate, body temperature & SpO2 monitor, GPS based activity tracker, auto sleep tracker to name a few. Priced at Rs 2699, the smart band will be initially available only on Lava e-store and will soon be available on e-commerce platforms.

Comments are closed.