Times Professional Learning, Indian Institute of Management Kashipur announce Post Graduate Certificate Programme in Advanced Marketing Strategy and Analytics

The 10-month programme for mid-senior level professionals from marketing, sales, marketing analytics domains will help them gain essential skillsets and build capabilities to become future leaders.



Mumbai : Times Professional Learning (TPL), under its brand The Second Wind (TimesTSW) and Indian Institute of Management (IIM) Kashipur have announced the Post Graduate Certificate Programme in Advanced Marketing Strategy and Analytics.


The programme covers key subject areas such as Qualitative Research in Marketing, Market Sizing, Neural Network Analysis, Market Segmentation using Cluster Analysis, among others. It is designed to help professionals gain a competitive edge with a comprehensive understanding of making strategic decisions, learn crucial analytical skills, and apply strategic thinking to drive growth.


Eminent faculty and experts from the industry will deliver the lectures as learners will also experience a three-day immersive session at the institute during the programme. Executives interested in enrolling for the Post Graduate Certificate Programme in Advanced Marketing Strategy and Analytics can register on: PG Certificate Programme in Advanced Marketing Strategy & Analytics – TimesTSW. The TPL platform will deliver this programme seamlessly through class exercises, presentations, take-home exercises, simulations, case studies etc.


According to research firm VMR, the Marketing Analytics market size valuation was pegged at USD 3.01 Billion in 2019 is projected to reach USD 6.92 Billion by 2027, growing at a CAGR of 12.9 per cent from 2020 to 2027. [1] The Market Research Future (MRFR) has predicted the global data analytics market size to reach USD 132,903.8 million at a 28.9 per cent CAGR from 2016 to 2026 in February 2021, while the employment aggregator Glassdoor suggests that India’s average salary for a Marketing Data Analyst is ₹5,65,719.[2][3]


Speaking on the announcement of the programme, Sunil Sood, Chief Business Officer, Executive Education, Times Professional Learning said, “Times Professional Learning understands the need for managers to build competencies to become future-ready. We are pleased to offer our learners this programme along with IIM Kashipur that will truly propel their professional ambitions.”


Prof. Kulbhushan Balooni, Director, Indian Institute of Management Kashipur said, “The programme will strengthen the strategic marketing and analytical capabilities in preparing learners to lead their organisations effectively. The programme is ideal for mid-level professionals who want to develop a strategic approach to create avenues for growth in their organisations and accelerate their careers to senior roles by applying strategic thinking and analytical skills to drive business growth. It will also assist managers aiming to be future leaders to analyse the competition, devise and implement marketing strategies, and defend market share in a fiercely competitive business environment.”

Applicants who have completed a diploma (10+2+3), degree, or two-year master’s degree from a recognised university from any discipline along with a minimum of three years of work experience will be eligible for the course. The Applicants who complete the programme successfully will receive a certificate and the Executive Education Alumni Status of IIM Kashipur.



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