UCalgary Kicks Off 2024 United Way Workplace Campaign to Support Community Initiatives

The University of Calgary has officially launched its 2024 United Way Workplace Campaign, reaffirming its commitment to fostering lasting social change in the Calgary and area community.

United Way of Calgary and Area (UWCA) serves as Calgary’s safety net and a leader in driving social change by uniting businesses, government agencies and non-profits across the city to tackle today’s challenges and build stronger, more resilient communities.

Over the past 35 years, UCalgary’s partnership with United Way has generated more than $10.3 million in support of local initiatives, including $376,540 raised last year through the workplace campaign. These funds have supported critical programs across Calgary, from mental health services to food-security programs, ensuring no one is left behind. As a result, vulnerable people are gaining financial security, better access to health care and stronger support systems.

UWCA’s ongoing focus on critical issues like mental health, socioeconomic well-being, healthy relationships and social inclusion aligns perfectly with UCalgary’s dedication to building a better tomorrow for all. This shared vision advances the university’s Ahead of Tomorrow strategic plan, furthering its mission to create a healthier and more resilient society.

Addressing mental health and socioeconomic well-being

UCalgary is addressing the challenges faced by its own students through initiatives like the Campus Food Hub, which provides not only food, but also essential support for mental health and well-being. With the rising costs of housing, transportation and food, many students at UCalgary are facing increased socio-economic pressures that affect their overall well-being.

United Way and UCalgary support initiatives that focus on mental health promotion, prevention and early intervention to ensure people can get support before issues become deep-rooted.

The Campus Food Hub plays a pivotal role in addressing both mental health and socio-economic challenges for students. By providing access to affordable, nutritious food and educational workshops on food literacy, the Hub is helping students manage one of the most pressing stressors affecting their mental health.

“Reliable access to food not only improves students’ nutrition but also alleviates the anxiety that comes with uncertainty around basic needs,” says Shawna Bava, MSW’09, director of the Centre for Career and Personal Development. “This can be life-changing for our students. When students don’t have to worry about where their next meal is coming from, they experience greater stability, which directly impacts their ability to succeed academically and personally.”

The Campus Food Hub fosters a supportive, non-judgmental environment, recognizing how difficult it can be for students to access services due to the stigma around seeking help. It offers an empowering experience by allowing students to choose the items they need through its affordable marketplace. “By involving students in shaping these services, we ensure their needs are met while promoting a culture of understanding and support,” says Bava.

Raising awareness about food insecurity helps to create a more compassionate community, encouraging advocacy for change and enhancing food security for all students. This inclusive approach breaks down barriers to essential support, ensuring students can access resources with dignity.

These initiatives help students build resilience against food insecurity, ultimately contributing to their overall socio-economic well-being. The Hub’s model of cost recovery ensures that these programs are sustainable, providing reliable support to students year-round.

As Bava emphasizes, “When students feel secure in their basic needs, they’re more likely to thrive academically and personally, becoming more engaged in the campus community and better equipped to achieve their goals.”

Ultimately, by addressing food insecurity and promoting well-being, the Campus Food Hub not only supports individual students, but it also strengthens the entire university community, aligning with UWCA’s mission to create a more resilient and compassionate society for all.

Want to make an impact today?

The UCalgary community has always played a pivotal role in the success of the annual United Way Workplace Campaign. This year, there are several ways for faculty, staff and students to get involved and make a difference:

• One-time or recurring donations: Every contribution, big or small, supports essential services for Calgarians in need. Your donation goes directly to helping the most vulnerable in our community. Donate here.
• 50/50 Raffle: Join the 50/50 Raffle for a chance to win big while supporting the community. Half of the proceeds go to one lucky winner, while the other half helps the United Way. Last year’s winner walked away with more than $7,000! The raffle launches Oct. 1 and lasts until Nov. 13.
• Sparks of Gratitude Campaign: Show appreciation for your colleagues by participating in UCalgary’s “Sparks of Gratitude” campaign. Donate $10 to receive five “sparks” to share with peers, sending messages of thanks and encouragement while supporting the United Way. Pick up your “sparks” from your local United Way representative.
• Volunteer opportunities: Offer your time and skills to various United Way programs and initiatives.