UltraTech Cement Limited, India’s No. 1 cement*, has been recognized with a Silver award at the Mobile Marketing Association’s (MMA) SMARTIES X Awards 2021. MMA Smarties X is the first Global Marketing Award recognising Innovation in Mobile Marketing.
UltraTech bagged this award in the ‘Cross Mobile Integration’ category. UltraTech’s winning entry, ‘How UltraTech leveraged multiple mobile channels to establish itself as a home building companion’ was one of the only three winning entries from India across all categories of awards. UltraTech partnered with its media agency Mindshare India to deliver this award-winning campaign.
SMARTIES X is the highest achievement globally honouring and awarding outstanding Innovation in Mobile Marketing resulting in significant business impact for Brands. The ‘Cross Mobile Integration’ category primarily recognizes campaigns which integrate a minimum of three mobile applications or mediums (such as Apps, Mobile Web, Video, Display, Search etc).
With this latest award, UltraTech tally of marketing awards for this financial year alone is now at 30+ awards. In September, UltraTech also won 5 Smarties including 3 Golds at MMA Smarties India 2021 along with the ‘Brand of the Year’ title.