Bengaluru: After the tremendous success of the UMM Circuit Season 1, the Italian fashion brand UMM (Underground Music Movement) from the house of Future Lifestyle Fashion, presents the second edition of the multi-city DJ hunt. UMM Circuit 2.0. is a discographic label that has over the years, successfully blended music and fashion to create a niche for itself.
UMM signifies a culture that represents the idea of going beyond the mainstream with unabashed self-expression. And through its rooted connection with music, it has given platforms to many non-mainstream music lovers.
Earlier this month, the brand called out to all the aspirational DJs to be part of the exciting DJ hunt. The participants will be mentored throughout by renowned artiste Nawad Khan-Mumbai, DJ Skip-Kolkata, Kani-I-Hyderabad, Rohit Barker-Bangalore and Candice-Pune.These mentors will closely work with participating DJs and help them improvise on their current skill sets.UMM Circuit calls for aspiring DJs from Mumbai, Pune, Hyderabad, Bangalore and Pune to showcase their mixes online. One simply needs to log on to: www.ummindia.in and upload their Original Mix of 15 to 20 minutes on Sound Cloud. Once these mixes are uploaded, the next task is to share and get their friends to vote for their Original Mix. They will be judged by a group of professional jury/judges & by the number of votes on their track uploaded on www.ummindia.in .