UNESCO in Brazil supports Be the One campaign

On the occasion of the World Day for Cultural Diversity for Dialogue and Development, the offices of the UN, UNESCO, and UNHCR in Brazil joined the campaign Be the One. The project was developed by the Humanity Lab Foundation, in partnership with Warner Music Brasil, and aims at draws attention to the promotion of humanitarian causes and the Sustainable Development Goals. As part of the actions, the Brazilian artist Iza and the North American rapper Maejor release today the song “Let me be the one”.

“The initiative brings together artists and international organizations that recognize the urgency of giving voice to raising awareness about the Sustainable Development Goals (SDGs). Today, in particular, we celebrate not only the richness of the world’s cultures, but also the essential role of intercultural dialogue to achieve peace and sustainable development”, highlights the Director and Representative of UNESCO in Brazil, Marlova Jovchelovitch Noleto.

To launch the official video clip, an online event will take place today (21) with a panel of debate that can be followed by the artists’ social media on Youtube, Facebook, and Twitter. The music video for “Let Me Be The One” was recorded in February, before the social isolation due to the COVID-19 pandemic.

Cultural diversity
Celebrated every year on May 21, World Day for Cultural Diversity for Dialogue and Development was instituted by the United Nations General Assembly in 2002, after UNESCO approve of the 2001 Universal Declaration on Cultural Diversity, which recognizes the need to “enhance the potential of culture as a means of achieving prosperity, sustainable development, and global peaceful coexistence”.

The date is also an occasion to promote culture and highlight the importance of its diversity as an agent of inclusion and positive change. It represents an opportunity to celebrate the multiple forms of culture, tangible and intangible, such as the creative industries and the diversity of cultural expressions, as well as serving as a fundamental tool for dialogue, mutual understanding, and the social, environmental, and economic vectors of sustainability and development.