University of Amsterdam Runs Research project on Responsible Gambling

In collaboration with Erasmus University Rotterdam (EUR) the University of Amsterdam (UvA) launches a 4-year project entitled ‘A Safe Bet: design and evaluation of a player-tailored online responsible gambling promotion framework’. The researchers will develop and evaluate new tools for online Responsible Gambling (RG).


The project is part of a larger, mutually initiated research collaboration between academia and the gambling industry. The scientists will develop and test high-quality, evidence-based RG tools in a live setting with active gamblers of two international gambling operators: Holland Casino Online (NL) and Playtech PLC (UK). The collaboration effort is based on the exchange of knowledge, expertise, and resources towards a comprehensive RG promotion framework, where a range of existing and newly designed RG tools will be dynamically tailored to gamblers’ individual level of gambling risk and gambling behaviour patterns.