University of Cape Town launches entrepreneurship anthology

UCT’s Vice-Chancellor (VC), Professor Mamogkethi Phakeng, speaking at the launch of the anthology on 1 February at the Hasso Plattner School of Design Thinking (d-school), called the book a timely disrupter in addressing the many challenges facing the country.

Some of the students from across multiple disciplines who contributed to the anthology came together to share their entrepreneurship stories at the event. The pages of the book are brimming with anecdotes of how ideas shaped their entrepreneurial mindsets, and the VC acknowledged their contributions to UCT and society at large with great delight.

“The book presents three key elements of any entrepreneurship endeavour: the problems to be solved, the people who solve those problems and the solutions they create,” said Professor Phakeng.

“Entrepreneurship at UCT is about the personal stories of individuals within the entrepreneurship ecosystem at UCT; alumni, professional and support staff, students, academics as well the communities we live in, including family, loved ones and wider society.

“It’s not something we do in the classrooms or for ourselves.”


The book “More than Learning: Entrepreneurship at UCT” was recently launched at d-school.
Ingenuity, innovation and perseverance

“The entrepreneurs at UCT are acting upon their belief that the main challenges South Africa faces today can be met with ingenuity, innovation and perseverance,” Phakeng continued, adding that the book comes at a time when the university is firmly focused on Vision 2030 “with a massive transformative purpose that says, ‘Unleash human potential for a fair and just society’”.


“Vision 2030 calls on us to disrupt the tired, old ways of doing things.”

“Unleashing human potential is not the work of any individual person, organisation or government. It takes all of us, working to improve our communities and institutions.

“In addition to unleashing human potential, Vision 2030 calls on us to disrupt the tired, old ways of doing things that have helped to lead us to where we are today.”


Richard Perez, chairperson of the Entrepreneurship Committee and of d-school, reflects on the book during the launch.
She said entrepreneurial thinking was the ideal disrupter because it draws on South African initiative, energy and drive, as well as creativity. “Universities, as public institutions, have a responsibility to serve the public values, aspirations and policies of South Africa.

“Building entrepreneurship is an innovative way to help people connect knowledge and research to the needs of our society and to encourage social awareness and community values and all the elements that go into a successful business enterprise.”

Richard Perez, chairperson of the Entrepreneurship Committee and of the d-school, said the project was a culmination of a vision of wanting to “build and nurture the vibrant entrepreneurship ecosystem that exists at UCT”.

Alison Gwynne-Evans edited the book. She says it was an opportunity she could not turn down.
“This is the result of a group of dedicated people at UCT who truly believe in entrepreneurship and the power it has and the role it can play not only at the university, but in the country,” Perez added.

The editor of the book, Alison Gwynne-Evans, said the opportunity to work on the anthology was one she was not going to turn down.


“The title of the book intentionally links entrepreneurship with learning within a university in a way that opens opportunities in a potentially positive and collaborative manner. The book starts by looking critically at the concept of entrepreneurship,” said Gwynne-Evans.

“The process of writing the book has been an exploration about what drives and inspires individuals at UCT to build and support an ethos where entrepreneurship can flourish.”

Some of the entrepreneurs in the book also contributed to the conversation. Reitumetse Kholumo, owner of Kwela Brews, is a chemical engineer who was taught by her grandmother how to make traditional African beer. Once armed with this knowledge, she set off to find out how she could produce it efficiently.

“I am going to share why I’m an old soul and why Kwela Brews came about,” she said. “The song, Nang’ amapolisa ayafika, mama. Ayangena, mama, nge kwela kwela (The police are on their way, they are coming by vans), is a song that is reminiscent of the time children would warn women in the township that police have arrived to raid their homes for their traditional beer.

“As founder of Kwela Brews, I aim to support home brewers of traditional African beer to produce efficiently and profitably by allowing them to reach new markets.”

Politically Aweh founder Stephen Horn said the biggest step to starting a business is understanding that you are an entrepreneur and embracing it and bringing people along with you on the journey. “It’s also about empowering others through your work.”

His business is a satirical platform which not only informs on matters affecting the world but has also won a 2022 South African Film and Television Award in the category Best Online Content.