University of Houston Showcases Pioneering Superconductivity Research in National Ad Campaign
The University of Houston has long been at the forefront of superconductivity research, pioneering advancements that have the potential to reshape the future. The University’s 2024-25 national commercial highlights this legacy of scientific innovation. Produced by the Division of University Marketing and Communications, the commercial features the groundbreaking work of Professor Paul C.W. Chu and his colleagues.
In 1987, Professor Chu led a research team that discovered the first compound capable of acting as a superconductor at a temperature above the boiling point of liquid nitrogen. This was a pivotal moment in science, setting the stage for advancements that continue to evolve today. The discovery led to the establishment of the Texas Center for Superconductivity at the University of Houston, where researchers continue to push the limits of what is possible.
“The work our researchers are doing to advance superconductivity holds the promise of revolutionizing the way we live,” said Lisa K. Holdeman, UH vice president for marketing and communications. “These advancements are making a real difference in people’s lives globally across sectors. This is a story worth sharing, which is why we chose it as the centerpiece of our national commercial.”
Superconductivity is the ability of certain materials to conduct electrical current with almost no resistance, or energy loss, a phenomenon with vast implications for society. Today, UH researchers are working on projects that are enabling more efficient power transmission, faster and more reliable transportation systems, and groundbreaking advancements in medical diagnostics through more powerful imaging technologies.
In addition to Chu, UH faculty featured in the commercial include:
The commercial will debut nationally on Saturday, Aug. 31 during the Houston Cougar football opener against the University of Nevada, Las Vegas, on FS-1. It will continue to air during each televised UH football game and regional and national telecasts featuring UH athletics teams throughout the 2024-25 season.