University of Southern California: K-pop takes center stage at USC concert, dance competition and academic forum

More than 3,500 USC students and community members on Friday attended the university’s first K-Pop Festa. The day’s events featured a free concert by Korean mega-star Sejeong Kim and chart-topping boy group Kingdom, an international K-pop cover dance contest and an academic forum analyzing the global phenomenon of K-pop with USC faculty, graduate students and a leading entertainment industry executive.