Unveiling data driven shopping patterns from logistics lens: Recent study by Ecom Express & ISB

Gurugram : Ecom Express, a technology-driven end-to-end logistics solutions company, in collaboration with ISB Institute of Data Science, has conducted a comprehensive research to gain valuable insights into consumer shopping habits and preferences, and demand from different parts of the country. The survey unveils online shopping patterns across geographies in India. The survey further highlights product categories and the payment trends that are prevalent across these markets.

Over 70% of items bought online are clothes, fashion accessories, skincare, and makeup products. This survey also highlighted trends in the volume of online shoppers across India. Metropolitan cities like Delhi, Bengaluru, and Mumbai are the biggest shoppers, followed by larger cities like Lucknow, Jaipur, and Srinagar. Notably, growth hotspots in cities like Kolhapur, Jammu, Azamgarh, and others are bringing in the largest volume of online orders across the country when compared with their population. This trend suggests that due to the scarcity of physical retail outlets, online shopping is breaking barriers by delivering products across the nation.