Ural Federal University: English Version of UrFU Website is Ranked 2nd Among Russian Universities

Ural Federal University has retained its top-2 position in the rankings of English-language websites of Russian universities published by the Russian International Affairs Council (RIAC). The results of the study were presented on October 20 in the Izvestia press center.

“The university’s multi language website has become a full-fledged tool for international student recruitment. For this purpose, UrFU designed an online preliminary application form, as well as an interactive application service for international candidates with personal accounts for foreign applicants,”- said Viktor Koksharov, UrFU Rector.

“The university uses a variety of international marketing promotion tools. Our main platform is a multi language website available in five foreign languages (English, Chinese, Spanish, Portuguese, Arabic. – Editor’s note). In addition, we are developing accounts in English in four global social networks (Facebook, Instagram, Tweeter, YouTube – Editor’s note), one regional in Chinese (Weibo),”– added Viktor Koksharov.

According to the website traffic anlysis, visitors of UrFU website in English represent 189 countries and the number of page views is more than 30 thousand monthly. Users from India, Egypt, the USA, China and Turkey visit the website more often than others.

In addition to the website and social networks, UrFU uses other channels to promote its brand, programs and research achievements in the international market: there are pages about the university and its programs on specialized global platforms for student recruitment and scientific news reporting.

According to UrFU Rector, the analysis of the Russian International Affairs Council helps universities to build effective strategy of international marketing through web resources.

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