Usha felicitates winner of USHA NIFT ‘Best Garment Construction Award 2023’

Hyderabad: Usha International, India’s leading sewing machine company has partnered with the country’s leading fashion institute NIFT (National Institute of Fashion Technology) to reward the creativity of budding fashion designers passing out from the institute. The centres where the Usha NIFT ‘Best Garment Construction Award’ 2023 award will be presented this year include Bengaluru, Bhubaneswar, Bhopal, Chennai, Gandhinagar, Hyderabad, Jodhpur, Kangra, Kannur, Kolkata, Mumbai, New Delhi, Panchkula, Patna, Raebareli, and Shillong.

In Hyderabad, Priya Jindal won the Usha NIFT Best Garment Construction Award 2023. Usha has been sponsoring this prestigious award annually since 2000. The winner received an Usha Janome Allure DLX automatic sewing machine, a certificate, and a cash prize of Rs 10,000 as part of the award. The evening saw a congregation of NIFT faculty and NIFT students along with their families.

Talking about the association, Usha’s spokesperson said, “This partnership with NIFT underscores our commitment to fostering talent in the fashion industry and celebrates the exceptional creativity and skill of these young students”.

Usha Janome Allure DLX, the innovative, state-of-the-art sewing machine won by Priya Jindal, has automatic needle threading, with an LED sewing light, a feed drop lever for embroidery, 13 built-in stitch functions, and 21 applications including buttonhole stitch, rolled hemming, stretch stitching, embroidery, zip fixing, quilting, smocking, etc. A sturdy base provides 3x stronger stitches vis-à-vis other machines. Usha Janome Allure DLX sewing machine is also equipped with a free arm for circular stitching, and two dials for pattern and stitch length selection.