USHA International to sponsor Dr. Bharat Ram Open Sports Fest 2019 at Lady Shri Ram College

New Delhi: Usha International, one of India’s leading consumer durables company, is the sponsor for the annual Dr. Bharat Ram Open Sports Fest 2019 at Lady Shri Ram College, New Delhi. This underscores the company’s commitment to encourage youngsters to adopt an active lifestyle and instill sporting spirit and values amongst them by providing them an inclusive platform to promote young talent across colleges in Delhi & NCR.

This year, Usha International will be setting up Learn-&-Create DIY stations at the Usha Experiential zone across the three-day event to introduce students to the easy-to-use yet technologically advanced Usha Janome automatic sewing machines like Dream Maker 120, Wonder Stitch Plus, and Allure.

Speaking on the occasion, Mr. Harvinder Singh, President for Cooking Appliances and Sewing Machines, Usha International said, “The Bharat Ram Open Sports Fest is a place where passion and energy comes together for exhilarating performances. It’s a great privilege to partner with LSR for this as it gives us a chance to engage with the youth and promote Usha International’s philosophy of an active and healthy lifestyle. To fuel some creative passion this year, we have set up an Usha Experiential Zone with DIY work stations for students to explore their artistic side and experience Usha International’s wide range of innovative sewing machines. To add the fun and ‘active’ quotient, there are other activities including Spin the Wheel, Ultimate Frisbee, and a Fitness Challenge to keep the excitement alive.”

Ms. Meenakshi Pahuja, Assistant Professor, Physical Education- Lady Shri Ram College added, “Dr Bharat Ram Sports Meet, the annual sports event of Lady Shri Ram College For Women is one of the most awaited sporting event in the university circle. Here, we get to see so much potential, talent and dedication towards sports, it’s inspirational and eye opening. Inspirational, as we get to see youth tap into their talent and explore leadership, peace, harmony and friendship. Eye opening in a way that doesn’t just show us the growth in one’s sport but also shows us the difference in our personalities and what makes us one. This sports meet is also a huge platform that encourages us to take on a healthy lifestyle, and work towards our goals.”

Dr. Bharat Ram Open Sports Meet at the Lady Shri Ram College for Women is a three-day event from 28th February to 2nd March 2019, with participation of over 1200 young sportspersons from various colleges and universities of Delhi-NCR. This event has thirteen disciplines ranging from from archery, athletics, badminton, basketball, chess, judo, lawn tennis, shooting, table tennis, volleyball, football, yoga, and para athletics.

Usha International supports numerous sports and related tournaments in the country including Ultimate Frisbee, Ladies and Amateur Golf, Marathon, Deaf Cricket, Junior Golf Training Programs, Blind Sports (Athletics, Kabaddi, Judo and Powerlifting) and Football.

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