Vedanta Sesa Goa launches #UjjwalKal campaign on Children’s Day to underline their commitment towards Child Development
On Children’s Day, Vedanta Sesa Goa launches #UjjwalKal campaign to commemorate efforts and initiatives towards the holistic development of children across the nation. The #UjjwalKal campaign takes a leaf from the past by showcasing nostalgic moments like Vedanta’s milestones in the journey towards child development as well as setting new goals for a brighter future through continued efforts in the field of education, sports, and nutrition.
The week-long campaign activation on Vedanta Sesa Goa’s social media handles such as Facebook, Instagram, Twitter and LinkedIn, is likely to engage with close to 1 Lakh users, giving an insight into the various initiatives of Vedanta, especially benefitting the children and will provide an opportunity for participants to win exciting prizes.
Apart from the digital campaign, Vedanta Sesa Goa has also organized on ground activities for community kids and stakeholders across the regions of its business operations such as inter-school sports and cultural meets at Chitradurga-Karnataka, ‘Football for Fun’ at Goa, Children engagement activities, etc. to commemorate Children’s Day.
Vedanta aims to bring a positive transformation in society, for which education & holistic development of children, is a powerful vehicle to realize this vision. Education, sports and overall holistic community development are essential pillars of the growth of children, who are going to be the torchbearers of India’s future. And this children’s day, Vedanta’s Sesa Goa pledged to continue working towards creating better education facilities and conducive environment for the children.
On a larger scale, Vedanta has been working towards nationwide initiatives for well-being of children. The initiatives often comprise of nutrition programmes, and engagement activities to uplift the education at schools & Anganwadi’s in the form of upgrading the school’s infrastructure, computer labs or free health check-ups, etc. Nand Ghar which is a flagship initiative of Vedanta group under the aegis of Anil Agarwal Foundation, is committed towards national vision of eradicating Child Malnutrition, providing quality education, healthcare and aims at transforming the lives of 7 Cr. Children and 2 Cr. Women across India.
Vedanta’s Sesa Goa Iron Ore Business is supporting students through various other CSR initiatives such as Utkarsh scholarship programme for their higher education, Sesa Technical School which has enabled students to gain valuable technical skills that have helped propel them to acquire skill-based job placements, School infrastructure development projects etc. Vedanta has also invested in sports and is successfully running Sesa Football Academy which trains aspiring footballers to groom them as professional footballers.