Voltas & Voltas Beko launch a state-of-the-art experience zone in Bangalore
Bangalore: Voltas Limited, India’s No. 1 AC brand, from the house of Tata’s, recently, launched its second Experience Zone in Halasuru at Bangalore. The state-of-the-art centre was inaugurated by Mr. Pradeep Bakshi, MD & CEO, Voltas Limited in the presence of N.A Haris, MLA at Shanti Nagar in Bangalore. The experience zone will be operated by M/s Peak Systems.
The Experience Zone is being launched to offer a unique shopping experience and meet the growing expectations of consumers in a major city like Bangalore, with technologically advanced products of Voltas and Voltas Beko. M/s Peak Systems has been associated with Voltas Limited for over 33 years.
Speaking on this occasion, Mr. Pradeep Bakshi, Managing Director & CEO, Voltas Limited, said, “We are thrilled to announce the inauguration of our very first Experience Zone in the Southern market. The experience centre will showcase an extensive range of Voltas Air Conditioning and cooling products, along with the latest range of Home Appliances. With customer centricity at the core of all our innovations, the experience zone in Bangalore has been introduced to offer a unique shopping experience to our consumers and meet the growing demand for technologically advanced and best in class appliances in the city”.
He also added saying, “As a market leader in the AC category, the southern region has always been a key market for us. We are also exploring to have a new manufacturing hub in South as we believe domestic manufacturing will play an important role going ahead and keep us rooted to the government’s ‘Make in India’ initiative.
The Experience Zone features a well-designed and visually appealing display of the new range of Voltas and Voltas Beko products, comprising of Air Conditioners, Air Coolers, Commercial Refrigerators, Water Dispensers, Water Coolers, Air Purifiers, Refrigerators, Washing Machines, Microwaves and Dishwashers. Conveniently located in the prime vicinity of Bangalore, No 14, Cambridge Road, Besides Lourdes Church, Halasuru; the Experience Zone is the ‘one stop destination’ for customers that will further enhance Voltas’ brand experience and visibility.
On this occasion, to make the process of owning a new product easier for customers, the company has also launched a special offer, through which customers can avail attractive offers through various Credit & Debit Cards, easy Finance Schemes through NBFCs, and Extended Warranty Schemes, on all their products.