Westland launches Booming Brands Volume 2: Inspiring Journeys of eleven ‘Made in India’ Brands
Westland Books is pleased to announce the publication of the second volume in the Booming Brands series, authored by Harsh Pamnani. The book will be published by Westland Business and will be available in bookstores from 11 September 2023.
In Booming Brands, Volume 2, Harsh Pamnani takes the readers on a captivating journey through the stories of eleven ‘Made in India’ brands that have either been pioneers or have reshaped their respective industries. Through engaging narratives, Pamnani explores the motivations and challenges faced by entrepreneurs like Yashish Dahiya of PolicyBazaar, Greg Moran and David Back of Zoomcar, Rohan Mirchandani of Epigamia, along with stories from the largest online supermarket BigBasket, and three IIT Kanpur graduates, Ankush Sachdeva, Farid Ahsan and Bhanu Pratap Singh who created the social network ShareChat. The book not only provides valuable business lessons for aspiring entrepreneurs but also offers a glimpse into the human stories behind these remarkable brands.
Author Harsh Pamnani said, ‘I am deeply honoured to have collaborated with Westland on this project. The unwavering support I received throughout the entire publishing journey has been invaluable. I want to express my sincere gratitude to every member of the Westland team who contributed to shaping this endeavour. I am confident that this book will add immense value to readers interested in understanding how admirable brands can be built in a complex and crowded market like India. Thank you, Westland, for believing in me and my work.’
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About the book
A fun and informative read about eleven ‘Made in India’ brands.
What prompted Yashish Dahiya to set up PolicyBazaar, upending the logic of India’s insurance industry? Why did the American duo Greg Moran and David Back choose India to set up Zoomcar, their self-drive car rental business? How did BigBasket go on to become India’s largest online supermarket? What prompted Rohan Mirchandani to leave America and create the Greek yoghurt brand Epigamia in India? What’’s the story behind three IIT Kanpur graduates, Ankush Sachdeva, Farid Ahsan and Bhanu Pratap Singh, developing India’s largest vernacular social network, ShareChat?
Volume 2 of Booming Brands delves into the journeys of eleven ‘Made in India’ brands that have disrupted highly competitive markets. In this fun, informative read, Harsh Pamnani blends business lessons for new-age entrepreneurs with insights into the humans behind these remarkable brands.
About Westland Books (a division of Pratilipi)
Westland Books is an award-winning Indian publisher with a diverse and exciting range of books from popular and literary fiction to business, politics, biographies, spirituality, popular science, health and self-help. Its key publishing imprints include Context, which publishes award-winning literary fiction and non-fiction; Eka, which publishes the best of contemporary writing in Indian languages and in translation; Tranquebar, home to the best new fiction from the Indian subcontinent; the eponymous Westland Sport, Westland Business and Westland Non-Fiction, and Red Panda, which publishes a range of books for children of different ages.
About the Author
Harsh Pamnani is a renowned business storyteller and brand expert. He partners with businesses to develop powerful story banks—curated collections of compelling stories that leaders can use in both internal and external communications to grow their mindshare and market share. He has authored several best-selling books and articles on brand building, which have appeared in top-tier publications like CNBC, Forbes, The Economic Times and The Financial Express.
Harsh has worked with a range of organisations, from unicorn startups like FirstCry and Icertis, to think tanks like the World Bank and TiE, to corporates like Deloitte, Cognizant and HSBC.