Wharton School and Great Learning welcome first cohort of Advanced Digital Marketing Program
Wharton Online at the Wharton School of the University of Pennsylvania, in collaboration with Great Learning, a leading global edtech company for higher education and professional learning, is ready to welcome the first cohort of learners of its 12-week Advanced Digital Marketing and Growth Strategies program this month.
Designed and developed by seasoned faculty from the Wharton School, this immersive and experiential online program is specifically curated to help mid- to senior-level professionals—marketing managers, product managers, business leaders, entrepreneurs, and CXOs—across several business-growth-related functions. The program will enable learners to devise effective customer-centric digital marketing strategies that help companies drive profitability and sustained growth.
The first cohort consists of professionals from diverse industries and regions including North America, India, Europe, Australia, Brazil, China, and the UAE. Reflecting the cross-sectorial appeal of the program, learners from backgrounds like IT, telecom, finance, consulting, manufacturing, retail, real estate, and public administration, among others, have enrolled to enhance their digital marketing knowledge and gain an edge over their peers in the domain. Learners’ work experiences are equally varied, with a majority having more than eight years of experience.
This 12-week program will enable professionals to make data-driven marketing decisions by modeling customer lifetime value and creating omnichannel strategies to deliver a unified customer experience. It will also help them optimize marketing strategies by monitoring spending and performance of different channels with the latest AI and analytics tools.
Peter Fader, Frances and Pei-Yuan Chia Professor of Marketing at the Wharton School, said “Wharton Online’s mission is to provide learners across the globe with access to top-notch education and in this, we have plenty of common ground with Great Learning. The Advanced Digital Marketing and Growth Strategies Program is designed to give professionals an enriching experience while also enabling them to impact modern businesses as leading marketing professionals, business and product leaders, and entrepreneurs.”
Arjun Nair, co-founder of Great Learning, added, “We are thrilled to collaborate with Wharton Online faculty, thought leaders, and industry experts to give learners a comprehensive learning experience that is not only strong on marketing foundations but also focused on the latest industry developments. Individuals and companies that succeed in an increasingly competitive and digital world are ones who are able to understand consumers and meet their needs fast. We are delighted to partner with Wharton Online to enable learners from around the world to succeed in their careers and add value to their organizations.”
Through the 12-week immersive journey, learners will obtain access to live masterclasses hosted by Wharton faculty, including Peter Fader, Raghuram Iyengar, and Ron Berman, as well as weekly mentoring sessions from seasoned industry professionals, data-driven marketing assignments, and a real-world application capstone project. At the end of the program, learners will receive a certificate of completion from Wharton Online.