We are currently living in the process of constant transformation. The digitization of companies and the daily use of new technologies have marked a before and after in many aspects of everyday life, such as consumer habits. We buy online, a commercial outlet to which many companies have adhered to increase their sales.
However, the showcase offered by the Internet is vast and varied, and therefore companies must work on their digital image to stand out among the offer. This is where the content creator comes in, a key figure to achieve this.
The content creator creates exciting and valuable articles for the user to improve the website’s position.
Table of contents
- Working as a content creator
- Roles of a content creator
- What is your mission?
- Competences of the content creator
- Web positioning
- Creative writing
- Differences between content creation and copywriting
Working as a content creator
Many companies have been forced to accelerate their digitalization process with the pandemic. Businesses that only had a physical store have seen e-commerce as an alternative to cope with the severe economic crisis that befalls us caused by the current health emergency.
However, this digitalization process is not new. Many brands have been working on their digital side following the proliferation of information and users surfing the net. Therefore, the content creator is a professional profile currently in high demand and plays a vital role in capturing the attention of these users and, in marketing terms, reaching the target audience.
Functions of the content creator
Within the digital marketing strategy, the content creator is the professional in charge of promoting a brand and retaining the target audience. How is this achieved? By creating relevant content for users and positioning the brand in search engines.
What is their aim?
As we have been saying, its mission is to capture users’ attention and convert them into buyers, that is, to generate conversions. To do this, a strategy that represents the company’s interests must be defined. Mainly, define the profile of the target user, called target, and establish the keywords to position the brand, i.e., the search terms with which the company’s website will appear.
All these questions and answers coexist in the SEO (Search Engine Optimization) strategy, in other words, the positioning of the company on the Internet.
Competencies of the content creator
As we can see, this figure brings together different competencies. They must know how to write and capture the reader’s attention, but they also need digital knowledge, in this case, SEO.
SEO is a digital technique used to work on position web pages in Internet search engines. The keywords of interest for positioning are defined. It is long-term work. These words are worked on by creating content and optimizing the website’s pages, where the loading speed and user experience are factors to be taken into account.
However, the digital landscape is ever-changing and constantly evolving. So the content creator must keep abreast of developments in the industry, especially the updates that Google periodically makes to its search engine, i.e., its algorithms.
As mentioned at the beginning, the main objective of the content creator is to capture the attention of the target audience. In digital marketing terms, to attract traffic to the website. It is necessary to write exciting content for this audience since the intention is to get them to read the blog, keep them on the website, and convert their visit into a purchase.
In short, the user is looking for specific information on the Internet. Therefore, the mission of the content creator is to offer this helpful information. If this is achieved, Google will reward you by increasing your page authority and will move you up the rankings. You can see a good example of perfectly written content on a website here: https://www.paperhelp.org/.
The content creator must capture the user’s attention who is looking for information.
Differences between content creation and copywriting
Throughout this post, we have learned that the content creator is the digital copywriter dedicated to informing, engaging, and positioning a brand. However, in digital marketing, there is also the figure of copywriting.
The line that separates the content creator and the copywriter is unsubstantial. Both must capture the user’s attention through writing. However, unlike the digital copywriter, the copywriter must know how to capture, persuade and sell in a few words. For example, a copywriter is needed to write the ads’ text that appears on social networks or websites.
In short, this professional profile must be able to use the right words to capture leads. To get the user interested in the product and leave their data in the form for more information. In addition to mastering writing, the copywriter must know how to interpret data, such as ad clicks, measure its impact, manage budgets and calculate the return on investment. Their task is also to measure to know which keywords work.
There is no doubt that we are currently living in the expansion of the digital era. Companies need professionals who know how to work in this scenario, in which there is more and more competition and it is more challenging to stand out. Moreover, given the current situation, small businesses have started to sell their products online and thus work on their digital identity. So there is a growing demand for professionals specializing in digital marketing, an excellent time to start your career in this sector.